IronmongeryDirect and ElectricalDirect are relaunching their Basildon trade counter to provide customers with an enhanced and more streamlined service.
To celebrate, the business will be hosting a week’s worth of events and activity running from 3rd – 9th February. This will include counter discounts, goodie giveaways, a prize draw to win a 50” 4K Smart TV, and much more.
The relaunch comes after taking customer feedback on board to provide a more efficient and improved customer experience for trade customers.
The new-look trade counter will see an expanded team of knowledgeable and experienced staff, allowing customers to pick up orders quickly. Visitors will also be able to find products for their jobs and projects quicker by using a newly installed touchscreen, as well as being able to see more products on offer via improved shop displays.
Tradespeople visiting during launch week will be able to enjoy exclusive offers and activity at the counter starting on the launch day. Visitors on the Monday will be treated to a free breakfast butty, with goodie bags being given away to customers all week.
“Customers are the heart of our business, so it was really important for us to take their feedback on board and adjust how we do things to best suit what they need,” says Marco Verdonkschot, Managing Director.
“We’re excited about this new and invaluable step to ensure our customers have everything they need, right when they need it.”
