Carhartt has announced a new collaboration with YESSS Electrical in Hastings, marking a major step in expanding its presence in the electrical wholesaler market.

This partnership will see YESSS Electrical’s Hastings branch feature an extensive range of Carhartt’s workwear, including tees, hoodies, body warmers, jackets, overshirts, beanie hats and trucker hats.

This initiative represents another milestone in Carhartt’s strategic engagement with electrical wholesalers, demonstrating the brand’s commitment to providing quality workwear to professionals in the industry. The in-branch display at YESSS Electrical has been meticulously designed to maximise sales, showcasing Carhartt’s dedication to excellence not only in product quality but also in retail presentation.

Nick Poulson, UK Sales Manager at Carhartt, emphasised the collaborative approach that underpins this type of partnership: “We talk to our stockists about their local market, their customer base and how we can work together to optimise the look of the products – and of course, sales. Our Visual Merchandise Team brings the in-store concept alive, and we also carefully analyse the space in the branch to find the optimal position for the displays. This work and attention to detail ensures customer interest and a transformation in what stocking workwear can mean to the bottom line.”

Carhartt’s approach to point-of-sale (POS) support reflects the importance the brand places on its relationships with stockists. In collaboration with electrical wholesalers and other partner stockists, Carhartt designs in-store displays that both highlight its products and match the unique character of each retail space. This tailored approach ensures that the displays are not just visually appealing but also effective in driving sales. By combining Carhartt’s expertise in workwear design and manufacturing with YESSS Electrical’s understanding of the needs of professional electricians, this collaboration meets both the functional and aesthetic needs of its customers, creating a retail experience that benefits both the stockist and the end customer.

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