Peter Lawson, Brand Manager for Overland Shoes, explains how wholesalers can help close the PPE gender gap and, in turn, reap the financial benefits.

Imagine the scene. It’s early morning on a new jobsite. You have eight hours ahead of you, most of which will be spent on your feet on hard, unforgiving surfaces. You pull on your safety boots and immediately feel it – they’re too wide, poorly shaped and uncomfortable. You’d ask for a better option but you already know there isn’t one because, as always, the only choice is a generic, male-designed safety boot. So, you make-do with footwear that was never designed for you and, worse still, may actively compromise your safety.

Sounds absurd, doesn’t it? Yet for many female electricians and other tradeswomen, this is the norm. For decades, safety footwear design has centred almost exclusively on the male workforce. When women have been considered at all, it has often been through a superficial ‘shrink it and pink it’ approach, rather than addressing the genuine anatomical differences between men and women. The result is a market saturated with products that simply don’t fit a significant and growing portion of the workforce.

The irony in this is that, instead of protecting the worker, poorly-fitting safety footwear can become a danger in itself. To put this into perspective, electricians and other trade workers walk an average of 10,393 steps per day. That’s nearly five miles every shift, or up to 25 miles each week. Most people wouldn’t dream of attempting that distance in poorly fitting footwear so it’s inconceivable that many women on site are expected to do so week in, week out, operating in sectors that are already considered high-risk.

And it’s not just a comfort issue. Beyond fatigue and reduced concentration, research shows that ill-fitting boots increase strain on the body, heighten the risk of slips and trips and can contribute to long-term musculoskeletal injury. Studies also demonstrate that women forced to adapt to male-designed footwear may alter their gait or posture, further compounding the risk of injury.

Comercial imperative

For wholesalers, as key suppliers of PPE, this represents both a responsibility and an opportunity. As the number of women entering electrics and other trade roles continues to rise, demand for properly designed, female-specific safety footwear will only increase. In this way, addressing the PPE gender gap is no longer a niche consideration but a growing commercial imperative.

The good news is that solutions are already emerging. This is seen in the recent arrival of the all-new Bobcat Safety Footwear women’s collection which has been purposefully designed to deliver the optimal balance of safety, comfort and style for women across all industries.

Engineered with insights from leading sports footwear technology and extensive research into the needs of working women, the dedicated women’s range – built across five distinct design handles – uses anatomically correct, gender-specific lasts to deliver true fit, real protection and all-day wearability.

At the heart of the range is comfort that works as hard as the wearer. Every model carries the signature Bobcat design language, with safety features tuned for real-world jobsite environments and the unique comfort advantage of Redbacks Leaf Spring Technology at the core. Unlike foam or gel inserts, which simply soften the impact, Leaf-Spring Technology helps promote better posture, balance and alignment and reduce strain on the lower body. This technology is particularly effective in reducing the risk of plantar fasciitis, a condition all too common among tradespeople who spend hours on unforgiving surfaces.

No sacrifice

Meanwhile, features such as lightweight materials, composite safety toe caps, metal-free construction and puncture-resistant midsoles ensure maximum protection without sacrificing flexibility or comfort.

Style is accounted for too with the collection spanning four distinctively bold, sharp contemporary styles, shown across 5 SKUs, designed to provide a tailored solution for the full spectrum of real-world requirements. For ultimate versatility, the Akron, available in sleek All-Black or on-trend Sage, brings all-day comfort with a trendy hiker-inspired look, breathable lining and triple-density outsoles. The Rockford adds a sportier edge, pairing a lightweight build with advanced safety features ideal for logistics and light assembly. Rounding out the range, the athletic Clinch keeps feet protected through tough shifts, while the Virginia steps up for high-heat environments with waterproof leather, heat-resistant soles and supportive wedge insoles.

The range also delivers a strong margin opportunity. With RRPs from £85 to £125, wholesalers can capture higher spend while offering a product that women in the trades genuinely want, need, appreciate and value. This is supported by a robust trade marketing strategy that proactively drives customers to the counter – from social media and influencer activity to targeted PR – boosting awareness, footfall and sales.

Closing the safety footwear gender gap is no longer a question of if, but who will lead the way. Those who recognise this shift and stock products that genuinely meet the needs of all workers won’t just be doing the right thing – they’ll be positioning themselves a step ahead of the rest of the market.

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A look at the latest display solutions to help increase your in-store sales

Ecostrad’s point of sale display stand showcases the company’s impressive range of efficient electric heating solutions.

Central to the display is the bestselling iQ Ceramic – a smart electric radiator that comes with a wealth of energy saving features, including integrated Wi-Fi connectivity, voice control and a Motion Sensor Mode. Other products include the Allora iQ designer electric radiator, Fina-E iQ electric towel rail and the Heatglo patio heater, demonstrating the full scope of Ecostrad comprehensive suite of products.

Wholesalers can choose between a 600mm wide display without the Allora iQ or a 900mm wide display which comes with all listed products. Offering easy installation, lengthy warranties and superior control, Ecostrad’s products guarantee top quality across the board. Plus, all iQ heating solutions are compatible with the groundbreaking Ecostrad Ecosystem app – meticulously designed and developed entirely in-house to help streamline energy usage.

In addition to the point of sale display, Ecostrad provides wholesalers with extensive sales and marketing support as well as competitively priced solutions backed by first-class service. As a token of appreciation, you will also receive exclusive Ecostrad branded merchandise, including notepads, pens and mugs.

Established in 2014, Ecostrad’s heating solutions represent the very latest technological advancements and have been built with the customer in mind, suiting every space and budget.

Join over 170 wholesalers who have already embraced the Ecostrad point of sale display and can now offer cutting-edge and highly efficient heating solutions to their clientele.

For more information, click here

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With more people choosing to switch to an electric car, consumers are demanding efficient ways to charge their vehicles at home.

Installing an EV wall charger, such as the BG Sync EV Wall Charger 2, now with integrated solar charging, from Luceco – is proving both a popular and money saving solution for consumers as well as a great upsell and customer lock-in opportunity for installers. Savvy wholesalers should prepare to meet demand.

With over 20,000 UK homes per month installing solar PV, an entirely new market is open to installers. Wholesalers can now offer them a truly efficient, value-for-money EV charger with a higher value set of features but within the same price point, and since integrated solar charging is already included, there may even be an opportunity to reduce stocking options.

Ingeniously, thanks to the intuitive smartphone app, homeowners can cut their home-based EV charging costs with the Sync EV Wall Charger 2. By utilising surplus solar energy from their existing solar panels – with no modifications to panels required – instead of having any surplus directed back to the grid, homeowners can potentially charge their electric vehicles for free with Sync EV.

In addition, with personalised settings such as scheduled charging and optimised cut-off points, allowing users to charge dynamically and maximise cheap rates of electricity, the Sync EV Wall Charger 2 delivers a faster home charge compared to plugging a charging cable directly into a three pin socket which gives a very slow charge at a fixed rate – both inconvenient and less cost effective.

Designed with sleek aesthetics, and no compromise on practicalities, the Sync EV Wall Charger 2 is available in two versions – tethered and untethered – to suit individual needs.

Coming in a range of eight interchangeable colours options – traffic white, signal grey, sandstone yellow, signal red, jet black, blue grey, deep blue and racing green, customers can co-ordinate their EV tech with their electric vehicle.

For more information, click here

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Nick Poulson, UK Sales Manager at Carhartt EMEA/PAC, explains how seasonal collections, advanced material technologies and dynamic POS resources can elevate your retail space and redefine the workwear shopping experience in wholesalers.

As electrical wholesalers, positioning your branch as the go-to destination for high-quality workwear can open up new commercial opportunities. Stocking workwear in-branch requires an understanding of its seasonal nature – spring/summer and autumn/winter. Carhartt has a selection of staple items loved by workers all year round, including sturdy trousers, versatile jackets and comfortable hoodies. But alongside these mainstays, two key seasonal shifts that bring fresh collections: the lighter gear for spring/summer and the robust attire for autumn/winter.

Summer colours

This spring/summer season, Carhartt has revitalised its line with a vibrant new colour palette, infusing the collection with energising hues. It means electricians can look and feel good on site and off. Key colours for men include Apple Butter, Tender Green, Loden Frost and Fog Blue while the women’s line includes delicate Lilac Haze and strong Dried Clay.

Lightweight packable anoraks are good examples of this colour update, offering a functional yet fashionable solution for the sometimes unpredictable summer weather. They pack down easily for convenience and feature breathable mesh lining and Rain Defender technology for dryness and comfort. These anoraks are now available in Tender Green and Lilac Haze colour options.

Layering is always key, particularly in summer and there are some key pieces that make this easy. The Relaxed Fit Midweight Short-Sleeve Pocket T-Shirt has breathable mesh side panels to keep you cool while getting on with the job while the iconic Carhartt K87 Pocket T-Shirt, a staple since ’92, now pops in fresh, summer hues of Loden Frost green, Apple Butter and Deep Lagoon blue for men and Lilac Haze and Dried Clay for women. Also in the new summer colours are the Midweight Logo Sleeve Graphic Sweatshirt, with a roomy fit that ensures freedom of movement and for women, the Logo Sleeve Graphic Sweatshirt is made of a soft, warm, stretchy fabric with the Carhartt ′C′ printed on the chest, jersey lined to stay cosy all day long.

Technologies

Carhartt’s range goes beyond aesthetic appeal however, incorporating innovative material technologies that cater to the practical needs of electricians as the weather heats up. Carhartt’s Force is ideal for the warmer months. This isn’t a material – it’s a suite of features designed to enhance the performance, durability and comfort of workwear no matter how high the mercury rises. It incorporates Stainbreaker Technology for easy stain release, FastDry for moisture wicking, to keep the wearer cool and dry all day and has anti-microbial properties to fend off odours, maintaining freshness after long hours of work.

Rugged Flex technology gives extra stretch where it’s needed so the wearer can easily kneel, bend, crouch and reach. Even when working in cramped, hot spaces like lofts or under sinks, these clothes stay comfortable to move in. And let’s not forget the inevitable summer showers. Carhartt’s got it covered with its Rain Defender and Storm Defender technologies. Rain Defender offers a water repellent coating that keeps light rain at bay – water simply beads up and rolls off. For more severe conditions, Storm Defender comes into play with its waterproof yet breathable fabric, ensuring rain is kept out while allowing body heat to dissipate. The Storm Defender jackets combine lightness and durability, featuring waterproof seams for full protection.

Carhartt’s durable apparel is designed for longevity, but should your gear suffer from the occasional snag or mishap, there’s no need to discard your favourite pieces. The company offers free, easy-to-use repair kits which help extend the life of your Carhartt items right at home. Quick-fix iron-on patches can mend pants, bibs and jackets in no time, and replacing buttons or mending a zipper takes minutes.

Point of Sale

The key to showing customers what a range offers often comes down to good point of Sale (POS) materials. In a market where standing apart is key, expertly crafted POS displays, signs and banners are vital tools for capturing customer interest and cultivating brand recognition. These elements spotlight promotions and special products, directly steering consumer buying behaviour and bolstering sales. Carhartt engages with merchants to gain insights into your specific market and clientele, collaborating to fine-tune both product presentation and sales strategy. Carhartt’s Visual Merchandising Team breathes life into the retail space, meticulously arranging displays in prime locations to maximise visibility.

The power of branding and visual appeal within a retail environment is crucial. Carhartt’s distinctive imagery and core values are immediately recognisable as symbols of quality and resilience. To aid merchant partners in harnessing these elements, Carhartt offers a full suite of resources including an extensive image library and a detailed marketing toolkit. These tools are designed to be easy to use, enabling our partners to create compelling and effective in-store marketing that resonates with their customer base. By doing so, merchants can effortlessly make the brand’s values vividly present throughout their store.

With a vibrant new summer palette and innovative technologies, Carhartt offers workwear that stands up to the task, and the elements, with ease. Paired with strong POS materials and marketing support, merchants will be equipped to convey the essence of the brand, build customer relationships and boost sales growth.

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A look at the latest display solutions to help increase your in-store purchases

 In the fast-paced world of retail, the battle for consumer attention is fierce, and wholesalers must arm themselves with effective tools to elevate their in-store sales strategies. To thrive in this environment, wholesalers need effective tools

to enhance their in-store sales. Unilite understands the pivotal role that display stands play in captivating customers and maximising revenue potential.

Impulse purchases

Unilite’s range of display solutions are tailored to meet the diverse needs of retailers.

At the forefront of the line-up is a large floor-standing metal display stand, proudly bearing the “Built Tough” tagline. Featuring two downlights, 24 hooks, a spacious shelf and a clothes rail, this robust display stand offers ample space to showcase a wide array of Unilite products, from head torches, work lights, utility knives, workwear, tool bags and much more. You can now also buy Veto Pro Pac tool bags from Unilite and this large stand offers the perfect opportunity for displaying the two brands together. Designed to catch the eye and stimulate impulse purchases, this robust display stand is a game-changer for retailers looking to make a lasting impression on their customers.

For retailers seeking to optimise their countertop space, Unilite’s compact yet sturdy metal display stand with six hooks is the perfect solution. This stand is ideal for highlighting a smaller range of Unilite items and its eye-catching design and strategic placement at the point of purchase ensure maximum visibility and significantly helps drive impulse buys.

Empowering wholesalers

Investing in high-quality display stands is a strategic decision that Unilite has made as it helps yield significant sales for wholesalers. The company’s range of display solutions, characterised by durability, versatility and effectiveness, empowers wholesalers to create captivating shopping experiences that drive engagement and boost sales. With Unilite’s display stands, wholesalers can confidently stand out in the competitive retail landscape, attracting customers and maximising revenue potential.

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Whilst the number of portable devices requiring USB charging continues to increase, most only come with the charging cable and no plug adaptor.

Answering this need, British General’s (BG Electrical) new fast charge USB-C sockets offer a great upsell for installers as well as an increased profit opportunity to wholesalers supplying them.

The new wall sockets feature high-speed, smart charging USB-C ports, whilst retaining USB-A ports for compatibility with legacy cables. The super-fast 45W is capable of charging high power devices such as laptops, tablets and video equipment as well as smartphones and other USB devices. For those who simply need to charge their smart phone and lower powered devices, there is also a 22W fast charge option which can deliver a 50% charge to mobile phones in just 30 minutes.

The super-fast 45W and fast charge 22W sockets will be available across multiple BG Electrical ranges including the Nexus Metal, White Moulded, Evolve, and FlatPlate ranges of colours and finishes. There will also be a smaller range of 15W and 12W sockets in the White Moulded and Nexus Metal finishes for those who do not require fast charging and are working to a lower budget.

Smart charging functionality in these sockets allows for safe and efficient charging of devices, using variable fast technology to protect and prolong battery life by only providing the power a device needs. Once a device is fully charged, the socket will go into standby mode, saving costs on unnecessary power and preventing long term damage to batteries.

This more sustainable charging solution is a great option for consumers who have limited space near sockets or prefer a more minimalist look. The integrated ports reduce the need for additional 3-pin plug adapters or extension leads and as such, reduces electrical waste for the environmentally conscious.

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Paul Foulkes, Country Manager for Theben Automation, explores the complexities and opportunities that smart home systems present for wholesalers, electricians, and ultimately, homeowners.

It’s easy to get lost in the sea of smart home devices promising convenience, efficiency and a glimpse into the future of living. For wholesalers and electricians, the smart home journey can be overwhelming, but it’s essential to guide homeowners towards solutions that deliver not just convenience, but also longevity and sustainability. Let’s discuss why selecting the right smart home system is paramount in empowering homeowners to create a truly intelligent living space.

Why choosing the right system matters

Smart home systems serve as the backbone of modern residential automation, they should seamlessly integrate all the various devices to enhance comfort, security and energy efficiency. By enabling control through a unified interface, these systems offer unparalleled convenience and customisation, transforming the way homeowners interact with their surroundings.

Among the abundance of smart devices flooding the market, it’s crucial to point out the significance of selecting an integrated smart home system over standalone gadgets. While individual devices may provide immediate gratification, they often lack the interoperability and scalability needed for a holistic true smart home solution.

Future-proofing is a key consideration for smart home technology. A system that embraces interoperability ensures compatibility with a diverse array of devices and technologies, safeguarding the homeowner’s investment and facilitating seamless integration of future innovations. This adaptability not only enhances the homeowner’s experience but also maximises the longevity of the smart home investment.

Simplicity and affordability

Accessibility is paramount in driving widespread adoption of smart home technology. Solutions like LUXORliving by Theben exemplify this ethos by offering simplicity and affordability without compromising on functionality. With an intuitive interface and simplified installation, it minimises complexity and reduces costs for both professionals and homeowners alike.

The right approach to smart home automation prioritises simplicity and user experience, ensuring that electricians can effortlessly design, install and commission the system without extensive training or expertise. This accessibility broadens the reach of smart home technology to a wider audience. It also provides direct benefits to electricians who embrace smart home systems, expanding their client base and market opportunities.

The cost-effective nature of solutions like LUXORliving positions them as an attractive option for wholesalers. The ease of installation and simple training requirements minimise overhead costs for professionals, allowing wholesalers to offer competitive pricing and cater to the growing demand for smart home technology while maximising customer satisfaction and loyalty.

Empowering choices through education

While 79% of UK residents own one or more smart devices, currently only 8% of UK homes contain integrated smart home ecosystems. However, with smart homes estimated to save £450 annually due to reduced energy consumption, the number of integrated smart home ecosystems is set to increase. The UK integrated smart home market is expected to grow by 11.66% per year between now and 2028.

It’s the responsibility of wholesalers to empower electricians and homeowners with knowledge and options. By highlighting the importance of selecting the right smart home system and educating on the benefits of interoperability, simplicity and affordability. Homeowners and the electrical contractors responsible for specifying and installing smart homes can make choices that align with their priorities and aspirations. This knowledge also enables the wholesaler to serve their professional customer base and be recognised as the sales point for these smart home solutions.

Let’s continue to empower homeowners with the insights and options they need to shape the homes of tomorrow.

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When it comes to adaptability and sustainability in lighting, Luceco’s latest innovation delivers on both fronts.

It’s two new LED lighting batten ranges – Climate and Luxpack Essence – designed for industrial lighting applications, have been developed to be kind to the environment and are simple to install – a real win for everyone, including wholesalers.

The two ranges have been designed to meet the differing needs of the industrial lighting market. Rugged Climate, being IP65 rated, is ideal for outdoor settings such as warehouses and car parks, whilst the Luxpack, with its white aesthetic and IP20 rating, is suitable for indoor spaces such as offices and garages, and enables wholesalers to offer their customers quality products for all applications.

Conceived with sustainability at its heart, both Climate and Luxpack are designed to be serviceable, with the LED board and driver units being easily replaced if required without the need for tools, just a few simple clicks is all that’s needed to remove and replace them – this modular feature dispenses with the need to replace the entire unit, saving not only time whilst on site but also significantly reduces the amount of waste ending up in landfill.

Inbuilt power and colour change switches add further flexibility for both ranges with two simple plug and play options allowing for configuration on site and eliminating the need to make decisions ahead of time. Each model or length has the ability to add microwave sensor or emergency packs that simply click into place, providing a host of customisable options.

Both the Climate and Luxpack ranges make installation faster and more accurate, thanks to the inclusion of colour-matched connectors and flexible first fix brackets, whilst the built-in power and colour change options make these pioneering LED lights adaptable for any industrial lighting project or space, meaning that, with by stocking these ranges, wholesalers are meeting the demand of installers for ease of installation with greater choice.

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Critical in safeguarding lives during power outages and crisis situations, emergency lighting is an essential component of lighting design in public buildings. Chris Anderson, Technical Manager at Ansell Lighting, explores the diverse range of products and technologies available for wholesalers to stock in order to support customers to create reliable and compliant emergency lighting solutions.

In the face of unforeseen emergencies or power failures, the reliability and functionality of emergency lighting systems is paramount to building occupant safety, ensuring premises can be easily evacuated or remain occupied when building illumination fails.

Regulations

Required by law in all public, commercial and high occupancy residential buildings, emergency lighting rules are stipulated under the Regulatory Reform (Fire Safety) Order 2005, The Health and Safety at Work Act, Building Regulations, The EU Workplace Directive, Fire Safety Regulations and the European Standard BS EN 1838.

With such a wide variety of regulations to meet, it’s rare that individual project installations have the same requirements and so, for wholesale customers seeking to enhance customer loyalty and sales revenues, it is imperative that a range of different products and features are available for purchase and specification.

Types of emergency lighting

Split into three separate areas, emergency lighting encompasses escape route lighting, open area lighting (or anti-panic lighting) and high-risk task lighting.

As its name suggests, escape route lighting is specifically intended to illuminate pathways and exits for the safety of people leaving a location. Emergency exit signs and exit boxes are most commonly specified here, usually installed above head height on walls or suspended from ceilings and feature a running white man on a green background.

Open area lighting on the other hand, is designed to light up spaces to allow occupants to both see and head to evacuation routes. Downlights, twin spots and bulkheads are the most popular options, usually specified with interior design/aesthetics taken into account.

High risk task lighting is designed to allow those involved in a potentially dangerous processes or situations to follow shut down procedures. Again heavy duty, emergency compliant bulkheads and downlights are commonly installed in such spaces to provide maximum visibility in challenging environments.

Alongside a broad range of product types, wholesalers should also ensure the range they offer provides a variety of testing options and power sources.

Testing

Testing of emergency luminaires is a legal requirement in the UK, with required standards and regulations outlined in the Regulatory Reform (Fire Safety) Order 2005, The Health and Safety at Work Act, Building Regulations, The EU Workplace Directive and the Fire Safety Regulations.

When it comes to product testing options, there are two common choices – manual or automatic.

Where a product requires manual testing, all lighting circuits and luminaires will be isolated, before a tester passes through the whole building or circuit, checking that each emergency luminaire is operating correctly. The mains supply is then restored and the whole building or circuit must be walked again to check that the emergency lights have returned to being operational.

With intelligent self-test lighting systems, when the units are first installed, the fitter will randomly select a test date of between 200 and 365 days. Once this date is set it will continue to test at the same time every year for a full three-hour test.  Every 30 days the installation will also be automatically tested for ten minutes.  A small LED button on the fitting will illuminate to show either regular function or that a fault has occurred providing much speedier and more cost-effective testing maintence.

Taking this intelligent testing one step further, recent advances in technology have led to the creation of dashboards which enable connected lighting to be centrally monitored and tested wirelessly and automatically at the touch of a button. The dashboard is able to drill down and highlight if an individual luminaire or driver is outside of expected operational parameters. This indicates that the luminaire or driver may need attention to proactively repair or replace, rather than waiting for a failure.

Specification of testing options are often budget or circumstance dictated so wholesalers should ensure they stock both manual and self-test fittings, to maximise versatility and sales potential.

Power

Power source is another important consideration for emergency lighting installations. ‘Self-contained’ and ‘central battery source’ are the two main types of power source. Both serve the purpose of providing emergency lighting during power outages or failures but have distinct characteristics and offer different benefits.

Self-contained systems have their own power supply which means they are powered by a back-up source such as a generator. Operating independently of each other, a major benefit of using this type of power source is that if one unit fails, the operation of other luminaires is not affected. This independence offers flexibility in the placement and installation of individual fixtures, making them suitable for a wide variety of building layouts and retrofit projects. Typically easier and quicker to install, self-contained emergency lights do not require extensive wiring between fixtures and a central power source. They are usually more cost effective in smaller spaces and maintenance and testing can be more straightforward.

Emergency lighting systems operated from a central battery source on the other hand, offer more efficient battery management and can often provide longer backup power durations. They are also much less susceptible to ambient temperature and air conditions as the battery supply is housed in a protective environment. Central battery source systems also allow for centralised management and monitoring of the entire emergency lighting network which can be advantageous in larger buildings or facilities where comprehensive control is essential.

As with emergency testing options, ultimately, project budgets are usually the main determiner in power source specification choice but in most cases, specifiers will prescribe a combination of the two to provide complete protection during times of power failure.

Consequences

The consequences for business owners and responsible persons who fail to comply with fire safety legislation and emergency lighting rules can be very serious. Electrical installers and specifiers are under increasing responsibility to ensure that the emergency lighting systems they create provide reliable and continuous illumination during power outages or emergencies. By stocking a varied and comprehensive range of emergency lighting fitting, wholesalers can ensure they are able to fully service customer projects and maximise sales revenues.

For more information, click here

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