Home Merchandising & Promotions Point of Sale: How C.K Tools Reinforce Brand Recognition Amongst Customers

Point of Sale: How C.K Tools Reinforce Brand Recognition Amongst Customers

A look at the latest display solutions to help increase your in-store purchases


With more than 100 years of heritage, Carl Kammerling International (CKI), home to C.K Tools, supplies a wide range of hand tools, tool storage, power tool accessories and lighting to the electrical and industrial trade.

Generating sales in a physical retail environment is crucial to the brand’s success and as a loyal partner to its trade customers, the business prides itself on providing the perfect solution for the end user, working closely with its retail partners to establish a strong bottom line.

Driving brand visibility

The impact an eye-catching display has on customers and their purchasing decisions cannot be underestimated. By installing engaging signage and branded materials at the point of sale such as C.K Tools-branded shelving, counter boxes and display solutions, retailers can reinforce brand recognition amongst customers as well as adding a fresh layout to their retail spaces.

Showcasing product USPs

Consumers increasingly prefer to consume video content rather than read text. POS merchandise which harnesses video content via in-store screens and visual display units (VDUs) provides an excellent opportunity for retailers to showcase new products and their features and benefits, in a format which resonates and offers a different perspective for end-users. As a brand driven by a product ethos of innovation, quality and durability, effective POS which communicates more effectively with an increasingly digital-savvy audience and conveys the unique selling points of C.K Tools’ premium hand tools – gives customers more confidence in their purchasing decisions.

Encouraging impulse purchases

On average, 70 per cent of decisions to purchase are made in-store. C.K Tools’ Fusion promotion, running until 31st May, is designed to capture attention, driving impulse purchases and supporting retailers, through a promotional mix of fresh displays, new ranges and great value deals of up to 65% on the brand’s high-quality range of premium hand tools. C.K Tools’ reward scheme also gives retailers access to promotional materials and POS for a low initial order value, making it the company’s most standout promotion to date and a fantastic opportunity for retailers to drive revenue.

For further information on the terms and conditions of Fusion 2024, click here

Related Posts