As UK summers grow increasingly hotter, electrical wholesalers are seeing a clear shift in buying habits. Cooling solutions, once considered seasonal, are now essential across both domestic and commercial markets. We find out how Prime Electrical Distributors and Devola are helping wholesalers meet surging demand.
With forecasts suggesting that 2026 could be among the hottest summers on record – and conditions already warmer than average – the opportunity for wholesalers to expand into cooling has never been greater.
Meeting demand
Prime Electrical Distributors (PED), alongside its exclusive in-house brand Devola, is helping wholesalers meet this demand with a comprehensive, high-quality product offering backed by strong service and availability.
Established in 2009, Devola has become a fast-rising name within the HVAC sector. Its reputation is built on delivering reliable, well-designed products at competitive price points, without compromising on quality. This balance is particularly important for wholesalers looking to offer dependable solutions while remaining competitive in a price-sensitive market.
Today, Devola’s range includes over 100 products available from its UK distribution centre. The portfolio covers portable air conditioners, dehumidifiers and a wide variety of fans, giving wholesalers a complete solution for cooling requirements. The range continues to grow, with new products – including hand dryers and towel rails – set to launch later this year.
The need for cooling is being driven by changing environmental conditions. UK temperatures continue to rise year on year, with heatwaves becoming more frequent and intense. These rising temperatures have a direct impact on working and living environments. In commercial settings, excessive heat can lead to physical strain such as heat exhaustion and cramps, while also reducing concentration and productivity. As a result, businesses and organisations are placing greater emphasis on maintaining comfortable indoor climates.
This shift is driving demand across multiple sectors, including education, local authorities, hospitality and office environments. For electrical wholesalers, it presents an opportunity to provide practical solutions that address a growing and immediate need.
Air conditioning
Devola’s range of portable air conditioners is a key part of this offering. With more than 10 models available in both white and black finishes, the range combines strong performance with modern design. These units are ideal for spaces where permanent installation is not practical, offering flexible, effective cooling.
Portable air conditioners work by drawing warm air into the unit and passing it over refrigerant-filled coils, which absorb heat. The cooled air is then circulated back into the room, while hot air is expelled through a hose connected to a window. This simple but effective process allows users to quickly create a comfortable environment.
A major advantage of Devola’s air conditioning range is the inclusion of smart technology across all models. Users can control their units remotely, set schedules, and optimise performance to suit their needs. As smart home and workplace solutions become more common, this feature adds real value for customers and an additional selling point for wholesalers.
Alongside air conditioning units, Devola offers a wide selection of fans. The range includes high-velocity floor fans, desk fans, pedestal fans and tower fans, ensuring there is a solution for every application and budget. This breadth of choice allows wholesalers to meet diverse customer requirements, from personal cooling to larger-scale airflow solutions.
Partnership
The strength of the Devola brand is further enhanced by its exclusive partnership with Prime Electrical Distributors. PED has built a strong reputation within the industry for reliability, service and customer support, making it a trusted partner for wholesalers across the UK.
All Devola cooling products are available for next-day delivery nationwide, enabling wholesalers to respond quickly to spikes in demand, particularly during peak summer periods. This level of availability is essential in a fast-moving market, where timing can make a significant difference to sales. PED has also invested in expanding its UK sales team to support the growing demand for Devola products. This ensures that wholesalers have access to the expertise and support they need to make the most of the opportunity.
Electrical wholesalers can also benefit from becoming approved Devola stockists. This provides access to regular promotional offers and preferential trading terms, helping businesses maximise profitability while remaining competitive.
As the UK continues to experience rising temperatures, the demand for cooling solutions will only increase. For electrical wholesalers, this represents a clear opportunity for growth.
With its established reputation, expanding product range and commitment to quality, Devola – supported by Prime Electrical Distributors – offers a complete and reliable solution…
For further details, click here
Find more industry features here
