Knightsbridge is moving to sustainable packaging that is both 100% recyclable and made from 100% recycled materials as part of its ‘Committed to a Brighter Future’ initiative.
In the case of cardboard boxes, the company has teamed up with the Forestry Stewardship Council (FSC) to ensure its packaging comes from wholly recycled sources and is certified as such – look out for the FSC logo on these new materials. Where products were previous sold in plastic ‘clamshells’, these will now be sold in recyclable and biodegradable poly bags.
The company also tasked its in-house recycling team to see what use could be made of materials received that would ordinarily go to waste. Its latest bright idea is converting incoming cardboard into ‘stuffers’ – the crinkle-cut packing that secures products within their outer cartons.
The shift towards fully recycled and recyclable packaging falls within Knightsbridge’s ‘Committed to a Brighter Future’ initiative, which sees the company’s determination to look after both customers and the environment turned into tangible, practical measures – rather than another round of corporate ‘greenwash’.
Other achievements realised under the scheme so far include, for example, a 95% reduction in single use plastics, 98% of packaging being biodegradable; and contributions in both goods and volunteers that have helped feed over 1,000 people at the company’s local food bank.
Find Knightsbridge’s commitment to a brighter future on social media, via: #committedtoabrighterfuture
