Electric heating manufacturer Consort Claudgen has adopted Consort as its master brand, introducing a new logo and visual identity effective 1 September 2026.

The change reflects the name already used by customers and colleagues and creates a clearer, more consistent presence across the company’s communications and trade materials. The refreshed identity uses a warm red, retains the familiar heat-wave element and introduces the strapline, ‘Your trusted electric heating partner.’ The Claudgen name remains part of Consort’s product brand portfolio.

Gareth Davies, Managing Director at Consort, said: “Customers already know us as Consort, so the new identity makes the brand clearer while reflecting the business we are today. What has not changed is our focus on dependable electric heating, practical support and long-term partnerships. The new look gives us a stronger platform for the next stage of the business.”

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