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Red Arrow Trading rebrands

Previously Managing Director of Crompton Lamps, Michael Crossley, has acquired Red Arrow Trading and is aiming to transform the business into a streamlined, quality-focussed manufacturer and distributor.

After rebranding as Red Arrow Electrical Distribution (RAED) in May this year, the business’s 4,000+ customers can still expect competitively priced products, but they will now also benefit from superior quality and much faster service delivery.

Starting with the removal of the less popular trading items, Michael assures us that customers will now enjoy easier access to RAED’s 3,000+ strong product range, as well as an exciting new selection of lighting products planned for 2020. “We are in the process of integrating ISO9001/14001 accreditation and streamlining our offering. By removing some trading items, we can develop our key area of strength: lighting,” Michael says. “This means we are now able to offer all our customers a full lighting design service.”

Plus, with a complete overhaul of both stock management and delivery across the brand, RAED can ensure much faster and more reliable delivery services. “We have moved from a third-party service offering to operating our own supply service via our specialised distribution point near Milton Keynes,” adds Michael. “Holding more than £5m worth of stock in more than 100,000 square feet, this has vastly improved our service delivery.”

Working alongside Michael is Graham Lewis, Sales Director at RAED, who is eager to “service electricians the best we can through our increasing network of distributors across the UK and Ireland.” Leading this transformation with Graham is RAED’s new management team: a group of lighting industry experts with 60+ years’ experience working for companies such as OSRAM, Siemens, Cooper lighting, Crompton Lighting and Crompton Lamps. “We want to work closely with existing and new customers to show them how dedicated the RAED team are, and how the changes we’ve outlined will benefit them,” Graham adds. “And thanks to our new manufacturing plant in China, that is managed by a team of highly experienced supply chain and compliance specialists, we’ll be introducing better quality product offerings to the marketplace very soon.”

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