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Point of the sale: Aico units

A look at the latest display solutions to help increase your in-store purchases.


This year, Aico has achieved the successful deployment of its latest point of sale (PoS) units. These units have been efficiently distributed to over 500 wholesalers nationwide. This accomplishment is a testament to Aico’s dedication to supporting its supply chain.

Aico’s team of Regional Specification Managers (RSMs) worked in close collaboration with the well-established network of wholesalers throughout the UK as part of Aico’s commitment to providing continuous support throughout the process. The support offered by the RSMs extended beyond installations. It encompasses a comprehensive range of services, including in-branch marketing guidance, extensive training sessions for entire branch teams, and specialised attention to unique orders requiring extra care.

Tony Boyle, National Sales Manager at Aico, expressed deep appreciation for the pivotal role played by electrical wholesalers in the company’s supply chain, emphasising: “Electrical distributors are a valued and integral part of our supply chain and our route to market. Aico products can be purchased from nearly 2,500 trading electrical distributors across the UK. We are delighted that our distributor partners are showcasing Aico products and utilising our new point of sale display stands, which take pride of place at many a trade counter.”

Aico is dedicated to delivering exemplary customer service and regularly extends invitations to wholesalers to visit its Centre of Excellence in Oswestry to enable the supply chain to understand more about Aico and its products.

Ask Aico

Distributors also frequently host “Ask Aico” events with the support of their local RSM, providing installers with comprehensive information about domestic fire and carbon monoxide detection. For installers, Aico also provides Expert Installer Training at wholesaler branches, which is undertaken onboard Aico’s mobile training units that tour the country. Expert Installer Training provides invaluable insights for the supply chain, offering hands-on training to make sure installation is correct for the life safety devices that Aico supplies. This also enables the confidence extended from the knowledge delivered to ensure top-tier customer service.

Alongside new point of sale stands, wholesalers can now showcase Aico’s new Ei3030 Multi-Sensor Fire and Carbon Monoxide Alarm with specially designed wallboards and counter mats, which have already been successfully distributed to over 600 branches.

Aico’s range of wallboards and counter mats are available for wholesalers to order through their Aico online portal. They simply type in ‘POS’ and the list of products will appear.

To find out how your local Regional Specification Manager can support you, please click here

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