Home Products Point of Sale: ProofVision’s electric toothbrush chargers

Point of Sale: ProofVision’s electric toothbrush chargers

A look at the latest display solutions to help increase your in-store purchases


To help consumers eliminate the frustration of keeping their electric toothbrush charged, ProofVision has developed a unique range of electric toothbrush chargers that can be installed by an electrician neatly into a bathroom wall, like a shaver socket, removing the need for charging cables, while saving space and reducing countertop clutter.

After numerous discussions with many electrical wholesalers, ProofVision redesigned its in-wall toothbrush charger point of sale (POS) materials to help wholesalers sell more by making its offering relevant, attractive and easy for wholesalers to display on either a slat wall or countertop.

The ProofVision electric toothbrush chargers are unique and offer numerous benefits to the end user, however they still remain under the radar for some consumers, and electricians too. Therefore, ProofVision offers a range of POS materials to help consumers and electricians discover its products and visualise how they would look in a bathroom setting.

Customise and complement

Designed specifically for electrical wholesalers, the POS available from ProofVision includes traditional countertop displays, slatted wall displays, printed marketing collateral and digital assets to drive online sales. The A3 Foamex slat wall display board features the three models available in the TBCharge range, with optional faceplate finishes of black, brushed steel, and polished steel available, highlighting how consumers can customise the charger to complement their bathroom décor.

Also available is a collection of dummy display units that come with a double-sided sticky backing, making them easy to display over a sink or bathroom suite. The dummy units draw attention to the product in-store, highlighting that they can streamline the end user’s bathroom by removing the need for charging cables, while offering the convenience of having a charged toothbrush right where they need it. To display with the TBCharge dummy units, an A5 card advises that the chargers are compatible with Braun and Oral B electric toothbrushes.

Where space is at a premium, ProofVision has created a three-sided A5 countertop display that showcases the models and faceplates available. Additional information is also accessible via a QR code linked to a landing page, where customers can explore the range further. Wholesalers can also offer customers an A5 TBCharge range brochure to take home and decide which charger and faceplate best fits their bathroom design.

Upsell opportunities

ProofVision has invested in consumer-facing activities with DIY, lifestyle and health focused publications to raise awareness of its product range and ultimately increase demand and generate leads for electrical wholesalers. ProofVision has a where-to-buy section on its website where it details stockist information to help drive more interested customer to them. Furthermore, ProofVision and its agents regularly attend trade mornings with its chargers and POS displays to help electricians better understand the product and the opportunity to upsell to impress their customers and increase revenue.

ProofVision In-Wall Single Electric Toothbrush Charger (PV10P)

Key features and benefits:

  • Single in-wall, wire-free electric toothbrush charger. Also available in the ProofVision TBCHARGE range is a dual charger (PV11P) and single charger with shaving socket (PV12P)
  • Available as standard with a white faceplate. Additional faceplate finishes include polished steel, brushed steel or matt black
  • Designed to be installed into a wall, saving valuable space and de-cluttering the bathroom from trailing wires
  • Compatible with Braun and Oral-B electric toothbrushes1
  • IP44 rated for installation in bathroom zone two
  • Comes with a two year standard warranty for added peace of mind
  • Dimensions: H 162mm x W 89mm x D 93.5mm

For more information on the Proofvision range, click here

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