Michael Connolly looks at some of the latest advertising campaigns featured in recent issues of Professional Electrician & Installer magazine which are helping to create awareness and pull-through sales opportunities at your trade counter.

Beaverscrews

Beaverscrews has announced its unveiling to the UK market with a major trade marketing campaign in October 2019.

The exciting launch programme aims to build strong brand awareness amongst the building trade, explaining the many technical features of this new product.

With striking design and packaging, the notable Beaverscrews brand is expected to quickly become a favourite amongst Builders and Electricians alike.

For the merchant and wholesaler, Beaverscrews offers an added value sales opportunity at attractive margins, backed up with creative Point of Sale materials. The Beaverscrews display unit – memorably known as the Lodge – is available to all stockists.

Stockists are listed on the Beaverscrews interactive website map to encourage trade interest is re-directed back through the wholesaler.

If you are interested in becoming a Beaverscrews stockist, you can register your interest by typing the following into your browser: www.rdr.link/WH025