Why Stock the ALVA Series? Because electricians already want it.
In today’s competitive wholesale market, success means offering products that electricians trust and that deliver strong margins, reliable sell-through, and minimal returns. The new Di-LOG ALVA Series of Multifunction Testers (MFTs) is already generating demand across the UK, driven by a national marketing campaign and a growing need for affordable, professional-grade test equipment. Whether your customers are domestic installers, commercial contractors, or EV specialists, the ALVA Series offers a tailored solution and a compelling reason to buy from you.
The ALVA Series includes the ALVA MFT, ALVA MFT Pro, ALVA MFT EV, and ALVA MFT Pro EV, along with the essential EVSE adaptors, DLEVLite and DLEV1. The ALVA MFT is a cost-effective, full-featured tester for everyday testing. The ALVA MFT Pro adds advanced diagnostics and data storage, making it ideal for commercial and industrial work. The ALVA MFT EV is bundled with the DLEVLite adaptor, which connects to Type 2 EV chargers for compliant EVSE testing. The ALVA MFT Pro EV includes the DLEV1 adaptor, which supports both Type 1 and Type 2 chargers and enables full Auto EV safety verification, combining earth loop, 6mA RDC-PD/MD, and RCD tests into a seamless sequence. This modular product line allows you to stock a range of price points and capabilities, appealing to a broad customer base, from sole traders to large contracting firms.
Meeting demand
Electricians today face tighter budgets, stricter regulations, and increasing demand for EV infrastructure. The ALVA Series was designed to meet these challenges head-on. Each tester features a full-colour TFT display and an intuitive interface for fast, accurate readings. Auto Start Loop and Continuity Testing save valuable time on site, while comprehensive RCD testing, covering AC, A, F, B, B+, EV and Selective types, ensures compatibility with both legacy and modern systems. Rechargeable options are available to reduce running costs and minimise downtime, making the range ideal for busy professionals working across multiple sites. For your customers, this means less time testing, fewer errors, and more confidence in their results, all at a price point that makes sense in today’s market.
EV testing is a rapidly growing segment, and the ALVA Series offers a complete solution when paired with the appropriate EVSE adaptor. The ALVA MFT performs the critical 6mA RDC-PD/MD test required for EV charge point verification. The ALVA MFT EV, paired with the DLEVLite adaptor, provides a portable and cost-effective solution for testing Type 2 chargers.
For contractors working across both domestic and commercial EV installations, the ALVA MFT Pro EV offers the ultimate package. With the DLEV1 adaptor included, electricians can test both Type 1 and Type 2 chargers and benefit from automated EV safety verification, reducing the risk of oversight and improving efficiency. These kits are already being adopted by contractors working with major EV charge point brands, and they’re looking for local stockists who can supply them quickly.
To support your team, Di-LOG’s regional sales agents will be equipped with demo units of the ALVA Series. This allows your staff to experience the product first-hand and confidently promote it to customers. In-branch training and product walkthroughs are available to help your team understand the key selling points and technical advantages, ensuring they are well-prepared to answer customer questions and close sales.
Support package
One of the biggest differentiators for the ALVA Series is the industry-first optional five-year support package, a major draw for electricians looking to protect their investment. The plan includes annual calibration and firmware updates with a guaranteed 72-hour turnaround, a five-year warranty on parts and labour, replacement leads in years two and four, and fixed-cost accidental damage repair. This level of aftercare reduces returns, builds customer loyalty, and gives you a powerful upsell opportunity at the point of sale.
Di-LOG is backing the ALVA Series with a national marketing campaign designed to drive awareness and demand. This includes targeted digital advertising to electricians and contractors, trade press coverage and product reviews, and social media campaigns showcasing real-world use cases. In-branch point-of-sale literature is available, along with bespoke digital PDFs and sales videos for your team. Our goal is simple: to make the ALVA Series a must-have for electricians and to make your branch the place they go to get it.
The market is shifting. Electricians are actively seeking affordable, reliable alternatives to premium-priced testers, especially in a tough financial climate. The ALVA Series delivers professional-grade performance at a price point that makes sense. With EV work on the rise and regulatory compliance more important than ever, the demand for multifunction testers is growing and the ALVA Series is perfectly positioned to meet it.
Ready to sell
By stocking the ALVA Series, you’re not just adding another tester to your shelves; you’re offering a complete solution that meets the evolving needs of your customers. With high demand driven by national marketing, strong margins, low return rates, and a flexible range to suit every type of electrician, the ALVA Series is a smart commercial choice. Add to that the exclusive support package and in-branch demo support, and you have a product line that’s ready to sell.
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