Wholesalers can satisfy the demand from professional installers for competitive smart security solutions with ESP’s new Fort Smart Security range, available exclusively through the wholesale channel.
Launched in October last year, ESP’s Fort Smart Security range made its debut in front of contractors at ELEX in Sandown the following month, where it received an enthusiastic response from the trade. It is now six months since launch and ESP is delighted with the reaction that the new range has received in the market and sales are continuing to flourish.
The Fort range has at its core accessibility and simplicity for both the installer and end user and has been designed to bring simple, smart solutions together for a safer and more comfortable home. By providing wholesalers with comprehensive information about the range and helping them to understand its full capabilities, ESP is arming them with everything they need to help sell this smart security solution to their customers.
The Fort Smart Security range
Fort is a comprehensive range of smart security products, which includes intruder alarms, video doorbell, video security light, sensors and a selection of 1080p cameras. They all operate under a single app – the ‘Click Smart+’ app – which is completely subscription-free, with no additional fees incurred. By bringing the operation of the new Fort range under the well-established, tried and tested Click Smart+ app from Scolmore, users will have control of a raft of connected home and security products all from one secure, easy to access platform.
At the heart of the Fort Smart Security range is the smart intruder alarm, which will support up to 32 RF devices and provide remote monitoring and alert notifications directly to the Click Smart+ app. The smart alarm is available in handy kits or can be purchased as separate devices for a tailor-made system.
There are six different kits in the range, with the basic kit containing one each of the following – a smart hub, PIR, door/window contact and remote control. Other kits offer an additional number of PIRs, door/window contacts and remote controls, and there are two kits which include Pet PIRs. All devices supplied within the kits are pre-registered, to assist with a straightforward install.
The Wi-Fi Smart Alarm Hub includes an inbuilt siren, backup battery with up to eight hours’ standby time and GSM backup facility (Sim not included) for additional system security. The Hub is compatible with a range of battery powered RF devices that can be controlled to provide whole home security in and around a property.
Smart Alarm accessories include remote keypad, pet friendly PIRs and vibration sensor as well as a solar powered or wired external siren for an additional intruder deterrent. The range also includes a Smart Alarm Keypad which provides a central keypad that is usually positioned in entrances and hallways. The keypad requires the Smart Alarm Hub and provides users with arm, disarm, home mode and panic functions.
In addition, the Fort range includes Wi-Fi security devices such as a video doorbell, video security light and a selection of 1080p cameras. These are all supported on the same app and do not require the hub, or any additional subscription fees other than a Wi-Fi connection. The security devices include a video doorbell to monitor visitors, security flood lights with inbuilt cameras to deter intruders at night and a selection of simple to use cameras for a range of applications, such as monitoring loved ones and pets or simply to provide reassurance when away from your property.
One of the main talking points among contractors who saw the Fort Smart Security range at ELEX was the fact that the range operates under a single app which provides control not just of the Fort Smart Security products but also the Click Smart+ range of connected home products from Scolmore. Contractors were also impressed with the demonstrations on stand that allowed them to see how the various products from across the Fort and Click Smart+ ranges interact. For example, using a combination of devices, the system has the ability to activate exterior floodlights and internal lights on instances of the smart alarm being activated in different modes; armed, disarmed, SOS or intruder. This automation would light up a property, providing reassurance to the user when arriving or leaving a property during low light hours. In addition, a device connected to a smart socket can be activated in the different smart alarm activation modes.
Users also have the ability to schedule when the exterior and interior lights activate on and off via the schedule. For additional automation setting, lights can be activated by the changing times of sunset and sunrise, meaning in the winter months the lights will activate earlier and automatically adjust in the summer months, offering security and economic benefits in one.
The automation feature provides an extra deterrent to a would-be intruder attempting to break into the property. If the smart alarm’s shock sensor picks up vibrations on attempted break-in through a window the Smart Alarm activates the internal and external siren for an audible alert, and the additional lighting provides the visual alert that the system has been triggered. In the intruder scenario the user will receive a notification via the app and have the ability to access the cameras to live view or view recorded footage, as well as the option to open up 2-way audio channels.
Other voice functions are available for convenience. The Smart Alarm can be voice activated through Alexa devices and this includes arming and disarming using a pre-set security pin.
For additional convenience the Smart Alarm includes automated arming and disarming modes, meaning for the busy and absent-minded user the system automatically arms and disarms on schedule ensuring protection when it’s needed.
ESP believes a key element to the projected success of the new security range is its subscription-free app. Unlike some systems on the market which will provide a free basic system, but charge for additional devices and functions, users of the Fort Smart Security system, powered by Click Smart+, will have full access to all devices and functions with no subscription fee or hidden costs to pay. The app provides an easy-to-use platform to remotely arm and disarm the system, whilst producing real time events such as activations and low battery indication status. In addition, the App supports a range of Click Smart+ home automation products which enables a range of sockets and switches to be activated in certain system scenarios.