ROBUS, one of the leading lighting brands in Ireland, UK, Europe, Australia and New Zealand has announced that Mike G Slein has been appointed as its new CEO. 

In this role, Mick will focus on delivering the company’s vision of becoming its customers’ most trusted LED lighting brand.

During the past four years as Commercial Director Mick was responsible for the overall management of New Product Development, RD&I, Quality & Technical, Irish Sales division, UK Sales division and the European Sales division.

His leadership in these areas resulted in the introduction of several new product technologies, product ranges and in 2019 the business delivered its best sales result globally in the history of the business despite tough market conditions in both the UK and Australia.

In his role as CEO of ROBUS, Mick’s task will be to carry forward the brand’s strong identity and history of excellent customer relationships, whilst guiding the company into a new phase of growth, successfully embracing changes in the sector and the challenges of a global business.

Mick’s father, Michael Slein Snr has moved into the role of Chairman, focusing on maintaining the business culture and customer service that has differentiated ROBUS, while also laying new business strategies and people-first practice across the business globally. He says: “I am obviously delighted to see Mick in this important role. His appointment comes as no surprise to anyone who has worked with him the past number of years. The ROBUS brand is growing at pace and Mick has already accelerated that growth in his recent years as Commercial Director. He has lived and breathed the business his whole life, worked in several departments, markets and his experience and his youth are critical as we continue to transform our offering globally.”