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Grow smart security sales

Electrical wholesalers can effectively grow their smart security sales and support professional security installers in allaying homeowners’ cybersecurity concerns, by stocking and recommending products certified against the BSI IoT Kitemark, says ERA.

According to government research, 57% of UK residents reported an increase in household use of connected devices during the pandemic and yet government regulation designed to improve the security of IoT products is not due to become law until later in 2021.

The BSI Kitemark certification for Internet of Things (IoT) connected devices provides independent verification of the cybersecurity of camera and alarm systems. ERA worked in close collaboration with BSI to develop the standard and set a performance benchmark for the growing smart security sector.

Kerry Blackford, Head of Product at ERA, said: “Data security and user privacy have been enduring concerns for homeowners since app-controlled cameras and video doorbells first entered the UK market. Householders absolutely recognise the convenience and peace of mind that connected devices can bring, but they rightly seek reassurance that their data (as well as their property) will be protected.

“By selling smart security systems certified against the IoT Kitemark, electrical wholesalers can give security installers and their customers complete confidence that both property and data are protected to the highest standard.”

For further information on ERA’s diverse portfolio of security products, including ERA Protect, visit www.eraeverywhere.com or contact the sales team on 01922 490 000 or email info@eraeverywhere.com.

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