CEF has launched a brand-new, priced trade catalogue and website to provide customers with a more transparent, consistent and convenient shopping experience.

The new catalogue, which features everyday value prices on all products is a first for the industry and brings much needed pricing consistency and transparency to the electrical wholesale market.

The catalogue has 26,000 electrical products available for next day delivery, including cable management, heating and ventilation, plus lighting, lamps, wiring accessories, switchgear, industrial controls, site equipment, test instruments and hand tools.

The catalogue also highlights CEF’s new lowest priced, everyday Trade Essentials range and features Connected Living products from the company’s recently launched Get Smart, Get Connected campaign.

“Traditionally, pricing in the electrical wholesale industry is complicated, time consuming and inconsistent” states Andrew Moseley, CEF’s Commercial Director. “Our new priced trade catalogue is a direct response to customer feedback and part of a wider commitment from CEF to bring pricing transparency and consistency and improve the level of service we offer to our customers.”

To support the launch of the new catalogue, and create a multi-channel customer experience, CEF has also enhanced its website to include the same transparent catalogue pricing and improved the search functionality and guest checkout, allowing customers to select and purchase the products they need quickly and easily.

For more information please visit: www.cef.co.uk/