The all-new Bobcat Safety Footwear incorporates Redbacks Leaf Spring Technology to absorb shock, reduce fatigue and provide all-day support for feet, knees and back.

For busy installers, contractors and other tradespeople working 10-12-hour days, often outdoors, it is especially important to prioritise wearability during the summer months, particularly as the UK recently recorded its hottest day in May on record. With this, Overland Shoes has asserted the critical role that the right pair of safety boots or shoes can play in reducing heat, improving comfort and making long hot days feel more manageable.

Among the extensive range, key summer solutions include the Knox, an athletic-inspired work trainer made from lightweight, breathable nylon and featuring a FITLOCK speed-lacing system for a secure, easy and comfortable fit throughout the day. Equally, the Rockford, shown in cool grey, is a durable, lightweight trainer-style shoe designed with a reinforced woven nylon upper and rubber toe guards to deliver all-day comfort and protection shift after shift.

Offering a significant opportunity for merchants and distributors to tap into the lucrative summer footwear opportunity, the Bobcat Safety Footwear launch is supported by a major national marketing and PR campaign, alongside dedicated PoS materials and social media promotion.

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