In a wholesaler’s world, ‘resistance’ isn’t something you measure – it’s something you manage. Right now, it’s showing up everywhere: in supplier costs, in delayed shipments, and in customers pushing back at the trade counter. In 2026, running a wholesale operation has become a balancing act where timing, pricing and stock decisions can make or break your margins.

Let’s start with the biggest pressure point: cable pricing. Copper surged earlier this year, briefly topping $14,500 a tonne. When that single material makes up roughly 70% of cable costs, it’s not just a market headline – it’s a direct hit to stock valuation and purchasing strategy.

For wholesalers, this has turned into a constant game of risk management. Buy too early, and you’re sitting on expensive stock if prices drop. Wait too long, and you’re exposed to spikes and supply gaps, resulting in tighter margins, more frequent price updates, and difficult conversations with contractors who are struggling to keep their quotes down.

Despite the pressure, the opportunity is significant. Demand across the sector remains strong, driven by large-scale infrastructure upgrades and the UK’s push toward Net Zero. For wholesalers, this means consistent throughput – but only for those who can anticipate demand in areas like solar, EV charging and battery storage.

Price increases, such as the recent 3.95% uplift in JIB rates, may help contractors offset costs, but they also reinforce the need for wholesalers to remain competitive while protecting margin. The real growth lies in supporting the shift toward greener technologies, where product demand – and margins – are often higher.

For wholesalers, 2026 is defined by volatility. Between extended lead times, fluctuating material costs and evolving regulations, success depends on agility, strong supplier relationships and the ability to guide customers through constant change. It’s no longer just about having stock on the shelf – it’s about having the right stock, at the right time, with the right knowledge behind it.

In this month’s PEW we have special features on renewables and green technology, home automation and, rather timely, outdoor lighting for the warm summer evenings we can (hopefully) look forward to in the next couple of months, as well as some encouraging apprenticeship stories from Ventilux in our Soapbox column.

Enjoy the issue!

– Tracey Rushton-Thorpe
Editor

Catch up on previous ‘Editor’s Viewpoint’ here