ERP provider Intact has announced it is rebranding to GenetiQ, marking a defining milestone in the company’s evolution as a modern, cloud-first ERP platform for merchants, wholesalers and distributors.

Founded in Ireland, the business has grown from its origins as a finance-led system into a full end-to-end ERP platform supporting inventory-driven businesses across Ireland, the UK, the USA and Australia/New Zealand.

Justin Lawless, Chief Executive Officer, said: “GenetiQ marks the next stage in our journey as a company. The platform we’ve built over the past few years reflects the direction we set for the business, and the new name simply brings that into focus.

“Our software now supports far more of our customers’ day-to-day operations than when we first began, and the genetics of the businesses we serve remain built into everything we do. While the name and look are evolving, our independence and long-term commitment to customers remain unchanged.”

The Intact name originated from ‘Integrated Accounts’, reflecting the platform’s early focus on finance. Today, GenetiQ delivers financial, operational and commercial capability in a unified system designed for scale and continued growth.

As part of its growth strategy, GenetiQ plans to recruit 140 additional team members over the next two years to support continued product development and expansion.

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