Three Wiltshire-based entrepreneurs – Rob Appleby, Cameron Carash and Andy Young have each taken a third share of Swindon electrical wholesale store, New Edition Electrical Supplies.

The company was previously called A&E Electrical Wholesalers and had been operating for over ten years. Now under new management, it has undergone a complete rebrand to bring a fresh approach to electrical wholesale in West Swindon.

Cameron – whose other business, Hus & Home made the news last year for supplying Netflix with furniture for its production sets – joins co-directors Rob and Andy in running the business. Andy was previously the sole owner of the firm.

Each of the partners has different experience across the electrical industry – from domestic work to large-scale commercial projects. Together, the trio has taken what was a long-standing setup and given it a new direction, with a real focus on customer service, smart stock choices, and flexibility.

New Edition Electrical Supplies will be completely independent, which means it is not tied to any national suppliers – allowing the partners to focus on what’s best for local electricians, contractors, and even members of the public tackling their own home projects.

The shop is stocked with some of the best-known brands in the industry – including Fusebox, Wago, CK Tools, Knightsbridge, CTC, and more.

Additionally, a new online store will be launching soon to make ordering even easier and allow both collection and delivery of thousands of products which the firm has in stock.

Cameron said, “We’re looking forward to what this is going to be. We aim to compete with the big chains and other regional firms around the area. Strategically, we’re located to hopefully attract a lot of West Swindon business and are the only electrical wholesaler this side of town. Whether it’s a few essentials or a full project’s worth of equipment, we’re ready to help.”

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