Overland Shoes has introduced Bobcat Safety Footwear, developed under license from Doosan Bobcat, Inc (Bobcat).
The new range channels the bold innovation and trusted legacy of Bobcat into a fresh offering for the ‘underserved middle’ segment of the safety footwear market.
The launch represents a significant opportunity for merchants, wholesalers and retailers to capitalise on a bold, new category of safety footwear styles backed by the powerful legacy of the Bobcat brand. Designed to disrupt the market in stand-out style and performance, the collection also delivers exceptional comfort through the exclusive Redbacks Cushioning System.
Redbacks Cushioning System
At the heart of Bobcat Safety Footwear is the proprietary Redbacks Cushioning System – a breakthrough in comfort technology. Unlike traditional foam or gel insoles that merely absorb impact, the Redbacks Cushioning System features a unique leaf-spring technology that actively disperses pressure across the foot with every step, reducing strain across the foot and helping prevent fatigue before it starts.
The range
Five distinct outsole series are each named after iconic American industrial locations and engineered for specific trade applications. The Delta series offers athletic-inspired trainers like the Knox (with FitLock speed lacing) and Rockford for indoor environments, while the Summit series provides versatile hikers including the Rapid and Toledo for indoor/outdoor versatility. The Forge series delivers precision performance with ladder grip technology, the Keystone series offers heat-resistant protection for trades like welding and foundry work and the Bastion series provides maximum protection with heavy-duty boots for the most demanding applications.
Every style in the range showcases design elements inspired by Bobcat equipment – from grip-enhancing tread patterns to the distinctive operator cab ‘cage’ uppers – while all models benefit from the Redbacks Cushioning System’s signature leaf-spring cushioning. The collection includes 15+ styles across both men’s and women’s fits, with safety ratings from S3S to S7L. Most designs feature 100% metal-free construction, with composite safety toe caps and puncture-resistant midsoles. Selected models also include the FitLock quick-release system for fast, secure fastening.
A&A trade fair
Overland Shoes will be attending this year’s upcoming A&A trade fair on 4th-7th November in Dusseldorf, Germany, where visitors will be able to find out more about Bobcat Safety Footwear at Stand 11C03, Hall 11.
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