A look at the latest display solutions to help your in-store purchases.

Unicrimp has reinforced its commitment to supporting electrical wholesalers with the introduction of a comprehensive suite of point-of-sale (POS) solutions, designed to maximise product visibility, streamline merchandising and ultimately drive sales.

Q-Crimp countertop fixings POS

Created to support the newly launched Q-Crimp Fixing Additions range, this countertop display showcases the Plus Series high-performance woodscrews alongside Bullfix fixings. The updated packaging is fully recyclable and features a universal branding approach, reinforcing sustainability while maintaining strong shelf presence. Additionally, the fixings are supplied in contractor-friendly trays, improving usability on-site and enhancing convenience for installers.

Trade Tub floor stand display

The Trade Tub POS stand is a flexible, dual-section unit designed to optimise in-store merchandising. The lower section is configured to hold trade tubs, ensuring easy access to high-demand products, while the upper section offers wholesalers the freedom to customise displays according to their specific requirements. This adaptability enables distributers to tailor their offering to suit customer demand and available retail space. 

Slat wall display

A key component of the POS offering is the Slat Wall Display system, which will allow wholesalers to present Unicrimp’s diverse product ranges in a structured and visually engaging manner. These boards are highly versatile and can be configured to suit a variety of retail environments. Wholesalers can select from brand-specific boards, each carefully curated to highlight the distinct features and benefits of individual product lines, ensuring a clear and intuitive customer experience.

Catalogue dispenser

To ensure wholesalers have access to up-to-date product information, Unicrimp also provides a dedicated catalogue dispenser. This solution is designed to neatly house current catalogues and supporting literature, enabling customers to easily access detailed product specifications and guidance at the point of purchase.

Marketing support

In addition to physical POS solutions, Unicrimp provides extensive marketing support through the marketing hub on its website. This resource offers wholesalers access to a wide range of tools, including online ordering, product literature, imagery, and video content, enabling a fully integrated approach to product promotion.

Electrical wholesalers looking to enhance their in-store offering and benefit from Unicrimp’s POS displays and wall boards are encouraged to contact their local Unicrimp sales representative for further information, or click here

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A look at the latest display solutions to help increase your in-store purchases.

SHOWCASE FOR SUSTAINABILITY

Launched last year, the comprehensive Espire range of fire and CO alarms from ESP is making a big impact within the fire and security sector.

Suitable for Grade D1, Grade D2 and Grade F1 installations, the range comprises five alarm types – optical smoke alarms, heat alarms, smoke and heat alarms, carbon monoxide (CO) alarms and CO and heat alarms.

To help wholesalers maximise the impact of the Espire range, ESP has produced a new POS display stand, making it easy to showcase and sell the full Espire range and to support contractors in accessing quality and compliant fire and CO alarm products efficiently.

Measuring 112cm high (153cm with header) by 60cm wide and 41cm deep, the compact, eye-catching display stand is designed to maximise product visibility while occupying minimal floor space, enabling wholesalers to highlight the full range of Espire domestic fire and CO alarms in a single, accessible unit. The stand comes with four integral shelves, and each shelf is designed to hold 16 devices. This offers wholesalers the capacity to display a total of 64 products within a space efficient footprint.

Proactive stance

In line with the sustainability targets of its parent company Scolmore Group, ESP has taken a proactive stance on sustainability by integrating, where possible, eco-friendly materials and energy efficient designs across its product line-up. The Espire POS display stand is 100% recyclable and the company has used recyclable packaging material across the entire product range, opting for eco-friendly, brown card packaging that is fully recyclable and 100% biodegradable.

In addition to the new Espire display stand, ESP offers modular POS wall boards to showcase the company’s diverse range of products and finishes. The boards are designed to be versatile and customisable, allowing retailers to effectively display ESP’s products in an organised and visually appealing manner. The modular aspect of these POS boards means that they can be easily configured and adapted to fit various retail spaces and requirements. Wholesalers have the flexibility to choose from a selection of boards tailored to specific brands within ESP’s product portfolio which currently includes Domestic Detection, Smart Security, CCTV, Access Control, EVAC, Fire Protection, Emergency Lighting, Heating Controls and Time Switches.

Marketing support

Details of ESP’s product displays can be found within the marketing hub section of the ESP website, where the full range of marketing support available to wholesalers is covered, including online ordering, product literature, images and videos.

Electrical wholesalers interested in benefitting from ESP’s POS display stands and wall boards can find out more by contacting their local ESP sales representative.

For further details, click here

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A look at the latest display solutions to help increase your in-store purchases.

After the successful launch of its multi-way LED Dimmer DIMAX 540, Theben is now offering wholesalers the opportunity to demonstrate the USPs of the dimmer to their customers with an interactive trade counter display unit.

With the relevant valued stock order the Dimax 540 counter display will be supplied free of charge. The demo unit is compact so doesn’t take up much space on your trade counter and it can be easily transported, allowing your sales team the ability to demonstrate the DIMAX 540 at a customer’s office or even on site.

Boost visibility

The display will help boost the visibility of Theben Dimax within your branch. The interactive display allows customers to engage directly with the product, understanding the features and benefits in real-time. This hands-on interaction helps in making informed purchasing decisions, leading to higher customer satisfaction and increased sales.

The Dimax 540 dimmer (As seen on eFIXX) delivers seamless dimming control without the need for bulky knobs. Designed for electricians who need powerful solutions in tight spaces, this dimming module slips right into those tight spots like a dream. Imagine having the power of a full-sized dimmer in something that fits in the palm of your hand – that’s the magic of Dimax 540.

It is versatile in handling LED, incandescent or halogen lights. This innovative dimmer offers knob-free, flicker-free dimming up to 150W, multi-way control using only one dimming unit, and simplifies installations by removing the need for a neutral wire. It’s an ideal choice for modern and retrofit setups, ensuring ease of use and quick installation for electricians.

Maximise your sales potential

Equipped with demonstration units, the interactive countertop display allows customers to see the dimmers in action, enabling them to better understand the product and its application before making a purchase. The professional appearance and functionality of the display reflect the quality and innovation that Theben stands for, reinforcing customer trust and loyalty.

Enhancing your store’s interactive elements can significantly impact customer decisions. DIMAX 540 is distributed via Timeguard, please contact your Timeguard ASM for further details on how you can bring innovation and interaction to your sales floor with Theben.

For more information, click here

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KNIPEX has introduced a counter display for the KNIPEX ErgoStrip. Designed to attract attention and increase sales, this visually striking display is perfect for electrical wholesalers aiming to enhance their tool offerings.

This useful counter display for the KNIPEX ErgoStrip is engineered to stand out in any retail setting. Featuring bold graphics and detailed product information, the display captures the interest of both professional builders and DIY enthusiasts. Its sleek and compact design ensures it integrates seamlessly into any store layout, making it a valuable addition to your retail space.

The KNIPEX ErgoStrip display features high-impact visuals that showcase high-resolution images and comprehensive details about the KNIPEX ErgoStrip, emphasising its unique features and benefits. Constructed from durable materials, the display is designed to withstand the rigours of a busy retail environment, ensuring it remains a prominent feature in your branch. Additionally, the efficient layout of the display holds 10 units of the KNIPEX ErgoStrip, allowing customers easy access to pick up and purchase the tool.

The KNIPEX ErgoStrip is designed for fast and precise stripping of all common round and damp-proof installation cables, such as NYM cable 3 x 1.5 mm² up to 5 x 2.5 mm², data cables e.g. twisted pair, and coax cables. Its innovative, ergonomic pistol grip design facilitates easy cutting, stripping and longitudinal cuts of the sheath.

The conical, slimmed-down tool ends ensure good access in confined areas, while the stripping device accommodates cross-sections of 0.2/0.3/0.8/1.5/2.5/4mm². Single wires are easily inserted for stripping using location ridges and the tool features an opening spring and locking device for added convenience. Additionally, the opening aid simplifies the insertion of coax and data cables. The multi-component design, including a soft plastic zone, provides comfortable use and a secure grip.

Featuring the KNIPEX ErgoStrip in a compelling counter display allows builders’ merchants to expand their product offerings and provide customers with a reliable, high-quality tool. The display not only boosts sales but also strengthens KNIPEX’s reputation for producing innovative and dependable tools.

For further information, click here

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A look at the latest display solutions to help increase your in-store purchases.

DIFFERENT SPACES 

Aurora Lighting has launched a range of new point of sale units for customers looking to enhance their in-branch displays.

Aurora’s new selection of point of sale displays allow branches to showcase the company’s recently expanded and comprehensive range of products. Aurora understands that not every trade counter is the same and that a one-size-fits-all isn’t always suitable, so has launched a selection of different solutions. The new five tier cardboard shelving unit allows branches with more space to display a range of different products. For those with less space, window sticks, shelf talkers and branded header boards are also available, allowing staff to be more flexible when merchandising stock.

Enlite is back!

Last year saw the launch of Enlite, Aurora’s trade friendly range of cost effective lighting, and the popular Fire Rated Downlight is now supported by a Trade Ten Pack. The Trade Packs can be displayed in an eye-catching floor display, which is convenient for the contractor when visiting the trade counter. Both the Aurora and Enlite floor displays are easy to move, offering added flexibility.

Seren

Last year Aurora launched Seren, a versatile and installer-friendly EV charger that seamlessly integrates dynamic lighting, a nod towards Aurora’s heritage. To support the product launch Aurora has also created a wall mounted display unit that not only demonstrates the key selling point of the product but also the unique LED light bar that can be demonstrated to both contractors and end-users.

Online Wholesale Portal

As well as in branch point of sale display, Aurora has launched a brand new online ordering platform that allows wholesalers to conveniently place orders online, check stock, browse new products and keep up to date with any promotional prices. If you would like to create an account, please contact Aurora’s Customer Service team who can provide you with your login details.

For further information on any of Aurora’s products, or point of sale displays, click here

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A look at the latest display solutions to help increase your in-store purchases

 In the fast-paced world of retail, the battle for consumer attention is fierce, and wholesalers must arm themselves with effective tools to elevate their in-store sales strategies. To thrive in this environment, wholesalers need effective tools

to enhance their in-store sales. Unilite understands the pivotal role that display stands play in captivating customers and maximising revenue potential.

Impulse purchases

Unilite’s range of display solutions are tailored to meet the diverse needs of retailers.

At the forefront of the line-up is a large floor-standing metal display stand, proudly bearing the “Built Tough” tagline. Featuring two downlights, 24 hooks, a spacious shelf and a clothes rail, this robust display stand offers ample space to showcase a wide array of Unilite products, from head torches, work lights, utility knives, workwear, tool bags and much more. You can now also buy Veto Pro Pac tool bags from Unilite and this large stand offers the perfect opportunity for displaying the two brands together. Designed to catch the eye and stimulate impulse purchases, this robust display stand is a game-changer for retailers looking to make a lasting impression on their customers.

For retailers seeking to optimise their countertop space, Unilite’s compact yet sturdy metal display stand with six hooks is the perfect solution. This stand is ideal for highlighting a smaller range of Unilite items and its eye-catching design and strategic placement at the point of purchase ensure maximum visibility and significantly helps drive impulse buys.

Empowering wholesalers

Investing in high-quality display stands is a strategic decision that Unilite has made as it helps yield significant sales for wholesalers. The company’s range of display solutions, characterised by durability, versatility and effectiveness, empowers wholesalers to create captivating shopping experiences that drive engagement and boost sales. With Unilite’s display stands, wholesalers can confidently stand out in the competitive retail landscape, attracting customers and maximising revenue potential.

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A look at the display solutions to help you increase your in-store purchases.

CCTV STARS 

The Qvis full colour, interactive CCTV display concept has been designed to showcase the latest in CCTV technology. At the start point the equipment has been packaged up in kit format, enabling electrical wholesalers and their contractors to gain confidence and familiarity around a technology that will ultimately drive new incremental sales in both kit and project format.  

The interactive display consists of full colour camera technology that delivers 247 full colour images rather than the traditional monochrome (black & white) at night which is preferred for evidential purpose, an artificial intelligence (AI) network video recorder (NVR). It provides a wealth of easy to use smart features, such as the ability to differentiate, to a very high accuracy, between humans and wildlife, minimising false alarms on intruder activated alarms. 

Colour coded 

The entire range of products are colour coded with Qvis’s core colours of red and blue. The intention behind this is to simplify the product navigation process and allow customers to simply identify and differentiate between HD Analogue and IP technologies. The colour coding has resulted in a better understanding of the available technologies and an increase in repeat business. 

In addition to the displays, Qvis encourages electrical wholesalers and their contractors to undertake training. The training is fully certified and is provided free of charge with the training undertaken across the country. Other services provided include design and commissioning where required. Qvis’s inhouse team of people are vastly experienced in this space and when engaging with the channel it became apparent that there was business out there that was either being subcontracted or discarded, mainly down to confidence around the technology. By providing these additional services, the company has seen project business grow significantly for the contractor and electrical wholesaler. 

Creating awareness 

Matthew Graham, Sales Director for Qvis Lighting and Security, said: “What’s incredibly encouraging is where customers have committed to displays in nearly all cases they have created awareness that it’s a solution they can offer and sales have grown typically in what is a brand new category for most. We will continue to evolve the displays and the education we are providing around the technology with the goal of CCTV being a significant and contributing category to the channel.” 

For further information on Qvis Lighting and Security, click here

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