In this month’s Face to Face we speak with Paul Ruddick, Founder CEO of D-Line, and hear about the latest developments in cable management.
Q. What are the origins of D-Line as a UK based manufacturer of cable management solutions?
Back in 2004, I was running an electrical product consultancy based in Newcastle-on-Tyne supplying innovative product mixes for electrical installation projects.
That’s when I recognised the need for ‘design-led’ cable management solutions to provide attractive surface-mounted options for use ‘when time, safety and appearance matter’.
The first range was ‘D-shaped and linear’ mini trunkings, hence the name ‘D-Line’ for the new company.
Q. Are there any specific products that have proved to be particularly popular with installers and electrical wholesalers this year?
D-Line Wrap & Lock Conduit Saddles have become very popular with installers wanting speed, safety and style. They’re approximately 50% faster to install than traditional saddles, fire-rated for regs compliance, and give a uniquely streamlined appearance.
Q. How does D-Line ensure it develops innovative products that stand out in a crowded cable management market?
We only develop products that are ‘quick to install, look great!’ This combo brings best-value and distinct advantages over traditional choices. It has enabled D-Line to pioneer niche leader positions in a global market.
Q. What are the cable accessories features and trends to look out for over the next few years?
Around the world we are supplying trunkings for fibre-at-home cable installations, and we expect such demands to increase in UK.
Now there’s full market awareness of 18th Edition requirements for fire-rated cable supports, we see continued growth for our market-leading Safe-D ranges that secure all PVC trunkings, conduits and direct-to-surface cables.
And no doubt higher EV ownership will bring increased demand for D-Line’s Ultra Cable Cover. This provides a use-and-remove inexpensive solution that can facilitate EV-charging in terraced streets.
Q. How does being part of the Luceco Group benefit D-Line?
Working with Luceco sales teams has brought fantastic new possibilities in terms of sales reach and also benefits from partnering with Luceco product development teams. Now we are progressing new opportunities for future innovations.
Q. What are D-Line’s future plans in both the UK and international markets?
From our reputation for innovative cable management we’ll be checking scope to evolve some other traditional-type products. D-Line’s aim is always to provide exciting new options for installers and wholesalers who want to give best-value choices.
Find out more about D-Line here
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