Stelrad’s Head of Marketing Chris Harvey explains why the company’s electric radiator series is sparking some interest within the industry.
When debating electric radiators versus central heating, it’s important to know that both options have their merits. While the best electric radiators offer easy installation and safety benefits, gas central heating systems might have lower running costs in areas where gas prices are favourable.
However, wall-mounted electric radiators and other styles of this radiator still win on environmental friendliness and energy efficiency, making them a greener choice if programmed correctly.
The latest electric radiator series launched in the UK and Ireland by Stelrad has sparked significant interest in the heating sector. It’s the first time the Stelrad brand has ventured into the electric marketplace, and it brings with it the quality and brand values associated with its radiator products since it began manufacturing in 1936.
The range is currently made up of 13 expertly selected steel and aluminium radiators and towel radiators, which provide unbeatable quality and design to suit any room or décor.
We’ve been delighted with the levels of interest the new range has sparked in the UK and Ireland. There is clearly a significant marketplace for ‘all electric’ heating in homes, despite the domination of gas boiler fired heating systems, and we’ve seen major interest from people adding extensions or conservatories to their homes, where they see the advantages of an electric radiator, rather than extending their existing heating system which comes with the possibility of having to replace their boiler to cope with the additional heating requirements. Our pre-launch research suggested there was a market out there, but we’ve been surprised at how extensive the potential demand has been.
Aesthetically appealing
As well as offering effective and functional heating in the home, as you would expect from Stelrad, the radiators in the Electric Series are aesthetically appealing and provide attractive options for the décor in the home and come with a five-year warranty on the heating parts and a two-year warranty on the electric components.
The new range includes a number of exciting new products – like the Stelrad Electric Column design – a rounded vertical tube column radiator available in three sizes in both white or anthracite grey. There’s the Stelrad Electric Agata and the Agata E-Flow – a straight, flat tube towel rail design, featuring five banks of three tubes with spaces between each bank, available in three sizes in both white and anthracite grey. It combines modern design with functional heating and energy saving features. The E-Flow towel rails in the range feature a fan heater at the base of the towel rail and include manual controls for individual use of the towel rail or the fan heater, or both together as a 3-in-1 unit.
On the aluminium front, there’s the Stelrad Electric Alu Simple Dry and Simple Fluid – available in three sizes in either white or anthracite grey. The matching colour digital thermostat is included with each model along with its remote control. It’s a sassy design for any style room – that looks at home in any surroundings.
Fashionable solution
There’s the Stelrad Electric Cloud – a fashionable, smooth fronted, curved faced steel radiator which comes in four models, in white and anthracite grey that offers a chic heating option for any room in the house. It offers exceptional warmth and remarkable energy efficiency wrapped up in a single solution.
The Stelrad Electric Cobalto and Cobalto E-Flow is a trendsetting flat tube towel rail combines captivating, good looks with exceptional heating efficiency and offers a sensational solution for heating in the home. An answer to those selection headaches when seeking a modish addition to the home’s décor, the Cobalto is simply stunning. As with the Agata the Cobalto E-Flow towel rails feature a fan heater at the base of the towel rail and include manual controls for individual use of the towel rail or the fan heater, or both together as a 3-in-1 unit.
Not to be overlooked there is the Stelrad Electric Fantasia – a mirage of a tubular towel rail – available in white or anthracite grey to match or contrast with colour schemes and designs in the home. It offers the kind of clarification demanded by designers looking to unravel the complexities of style and opulence – quite simply the tubular solution of choice.
The Stelrad Electric Series provides a range of exciting new options where direct electric heating is the chosen option for a home.
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