One seasonal newsletter…

Ok, not strictly a wholesaler, but the EDA has sent out a greetings card that links to an animated Christmas card on its website.

The card is on a landing page that includes news articles from the EDA throughout the year and from previous years.

With social media and ecommerce becoming more of a topical subject in the electrical supply chain, it can be easy to forget the old fashioned, humble email. Newsletters and e-shots are a great way of communicating with your customer base. Deals and promotions, opening times, new product launches, breakfast days and so on can all be communicated through one simple email.

‘Tis the season 

From competitions, charity days, giveaways and Christmas displays, the festive period is a good excuse to shout about your service to your customers. We have seen a number of creative ways of trying to boost sales around this time of year, and hopefully this has provided you with potential ideas for the future.