A look at the latest display solutions to help your in-store purchases.

WALL TOGETHER NOW

In today’s competitive wholesale environment, standing out on the shop floor is more important than ever. With installers increasingly seeking hands-on interaction and instant clarity when choosing products, strong point-of-sale presentation can make the difference between a quick enquiry and a completed sale. All LED’s Dynamic Wall Display systems have been designed with this in mind, combining visual impact, product education and practical merchandising in one cohesive solution.

Drive engagement

All LED’s POS displays are engineered not just to showcase products, but to actively drive engagement. Each display presents key ranges in a structured, easy-to-navigate format, allowing customers to see, compare and understand product features at a glance. Working demonstrations, clear labelling and organised layouts help simplify technical specifications, reducing the need for counter explanations and speeding up purchasing decisions.

For wholesalers, this translates directly into measurable benefits. A well-positioned display encourages impulse purchases, increases basket value and promotes premium product upgrades. By presenting lighting solutions in a professional, illuminated format, the display reinforces product quality while strengthening brand credibility within the branch.

The modular design of the All LED Dynamic Wall Displays ensures flexibility across different branch sizes. Whether installed as a compact feature wall or a larger, high-impact installation, the system maximises available space while maintaining a clean, modern aesthetic. Integrated lighting samples allow installers to see colour temperature differences, output variations and finish options in real-time, turning the display into a working sales tool rather than static shelving.

Low maintenance

Beyond aesthetics, the displays are designed to be low maintenance and easy to update as new products launch, protecting the wholesaler’s investment over time. With All LED’s continued innovation pipeline, the display system evolves alongside the product range, keeping branches current and relevant.

For wholesalers looking to enhance in-branch experience, increase customer dwell time and drive product awareness, All LED’s Dynamic Wall Displays offer more than presentation, they deliver a smarter way to sell lighting.

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Aurora has launched its newly upgraded R6 Fire Rated Downlight Range, bringing faster installation, enhanced light performance and a simplified product selection designed specifically for contractors and specifiers.

The upgrade centres on faster, easier installation. The new FastRFix connector with LENNEL terminals enables quicker, safer and more intuitive wiring on site, while easy-glide soft springs are engineered to perform smoothly in double plasterboard ceilings, reducing installation time and effort.

Performance has also been enhanced, with the R6 range now delivering CRI90 for improved colour accuracy and a more natural, vibrant light output. An Energy Rating of C ensures an effective balance between high light quality and improved efficiency, making the range suitable for both residential and commercial projects.

Despite these enhancements, the R6 continues to offer the proven reliability Aurora is known for, including an L80B50 50,000-hour lifetime and a five year warranty, providing long-term confidence for installers and end users.

Each downlight is supplied with a white IP65 bezel as standard, ideal for bathrooms and moisture-prone environments, with alternative bezel finishes available separately for added design flexibility.

To simplify specification, Aurora has reduced the number of SKUs. The range now includes Fixed Single Colour and Colour & Wattage Switchable (CWS) options in fixed, adjustable and baffled formats. A Fixed CWS Contractor Ten Pack is also available for added convenience on larger projects.

The upgraded R6 Fire Rated Downlight Range delivers a future ready solution that combines ease of installation, superior light quality and long-term performance.

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How Forum Lighting Solutions is continuing to thrive in a volatile market.

The UK lighting industry is at a crossroads. Soaring energy prices, rising labour costs and ongoing supply chain disruptions have created one of the toughest operating environments manufacturers have seen in years. Add to this the lingering impact of Brexit on trade, volatile raw material costs and a construction market slowed by high interest rates, and it’s clear why many businesses are feeling the squeeze.

Put into the mix that margins are under pressure; global competition is intensifying, and regulation is tightening with energy efficiency targets, sustainability standards, and product compliance requirements and you would think UK lighting manufacturers may as well call it a day!

But there is a success story amongst this doom and gloom. Forum Lighting Solutions has seen a substantial growth in the lighting controls market over the past 12 months.

Their mission has always been simple: to deliver lighting products that combine innovation, usability, and reliability, backed by the service levels wholesalers and installers can trust. Over the past year, the business has taken some bold steps forward, from expanding their smart lighting portfolio, to strengthening their team and picking up an award for outstanding customer service along the way from the industry.

Innovating for the smart home

The smart home is no longer a niche concept; it’s a fast-moving mainstream expectation. Forum has listened carefully to the challenges electricians face when installing connected lighting – from complex wiring to compatibility issues. Earlier this year the team launched ikonects smart home by Forum, their first dedicated smart-home product.

The ikonects smart switch is designed to make upgrading to a smart home effortless. It retrofits onto existing wiring, requires no extensive rewiring, and integrates seamlessly into a control unit. With customisable backlighting, proximity sensors, and timers, ikonects not only provides convenience but also elevates the end-user experience. For installers, it’s a game-changer: faster to fit, easier to upsell and more reliable in performance.

Alongside ikonects, Forum has continued to enhance their Kinetic wireless switch range. With increased receiver wattage, push-fit connectors and integrated cable clamps, the latest generation makes installations even smoother. These upgrades reflect our ongoing commitment to producing products that save time for contractors without compromising on functionality or design.

Extended product portfolio

Lighting isn’t just about illumination — it’s about creating spaces that work beautifully and efficiently. Forum’s latest catalogue (Edition 11.) – which launched in September – showcases a host of new ranges, from decorative bathroom downlights to beautiful and stylish pendant lights to plug-and-play outdoor kits.

It evolved to support wholesalers and contractors with clearer layouts, improved sizing guides, cross-referencing, and QR codes linking to demo videos. By making product selection easier, the business is helping customers make the right choice, faster.

Within outdoor lighting, there is a wide range of new products which boast style and durability and come in different finishes to appeal to all. Electricians can find popular Forum designs in different sizes with the ability to change the level of brightness and colour temperature; trendsetting ribbed glass shades; new guide lights and downlights.

The catalogue has a large and comprehensive range of new 24V professional LED tape. This commercial quality LED tape is multi-functional for both domestic and commercial situations. The LED tape comes in different colour temperatures, is dimmable, with a range of drivers and can be paired with smart homes systems so you get the best functionality out of the tape.

The catalogue also shows off beautifully the wide range of new, stylish pendant lights – ideal in kitchens or above dining tables. Stunning lifestyle photography brings the range to life from single ceiling pendants to multiple light diner pendants.

Strengthening the team

Growth isn’t just about product development; it’s about people. Last autumn, the leading lighting manufacturer welcomed Steve Kaye as their new Sales & Marketing Manager. With more than 30 years’ experience in building brands, Steve has already brought fresh energy to the business, focusing on driving brand awareness and ensuring Forum’s offering reaches a wider audience of wholesalers and electricians.

As Commercial Director, Lawrence Benjamin, explains; “We have ambitious plans for Forum over the coming years. Strengthening our team with seasoned professionals ensures we can continue to support wholesalers and installers with innovative products, fast delivery, and the kind of customer service that sets us apart.”

Customer peace of mind

Forum’s headquarters are in Oldham, Greater Manchester, where the team operates from a large purpose-built facility that combines warehouse space, offices, and a state-of-the-art showroom. With robust stockholding and next-day delivery available, all employees focus on delivering excellent customer service – understanding the importance of keeping wholesalers supplied and installers working without delays.

Quality is central to everything Forum does. The business is ISO 9001 and ISO 14001 certified, demonstrating commitment to both consistent standards and environmental responsibility. For wholesalers, that means peace of mind: the Forum products on their shelves are designed and tested to the highest standards.

Looking ahead

A final word from Sales & Marketing Manager Steve: “The lighting industry is changing fast, and we’re excited about the opportunities ahead. Smarter controls, sustainable design and simplified installation are driving demand across residential, commercial, and outdoor sectors.

“At Forum, we’re committed to helping wholesalers and installers capitalise on these trends with products that are reliable, forward-thinking, and stylish.”

While many UK manufacturers are grappling with cost pressures and market uncertainty, Forum Lighting Solutions is proving that a clear strategy, continuous innovation, and investment in people can buck the trend.

By focusing on smart, installer-friendly products, strengthening the team, and maintaining the service levels that wholesalers and electricians rely on, Forum is not only weathering the storm, but is carving out a stronger position in the market.

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Luceco has launched Cirrus, a next-generation architectural suspended luminaire designed to simplify lighting control and elevate modern interiors. Whether you’re delivering a sleek retail space, a commercial hub, or an upscale residential development, Cirrus is engineered to perform and integrate effortlessly.

Available in 2ft and 4ft diameters, it delivers up to 7600 lumens of crisp, neutral white light (4000K), ensuring consistent illumination across larger spaces. The fixture comes with an adjustable 5m suspension kit, with power neatly concealed within the suspension wire for a refined, professional finish.

With DALI dimmable capability built-in as standard, Cirrus is plug-and-play ready for lighting control systems, with no additional components to worry about. This streamlined setup translates to faster installs, fewer call-backs, and smoother handovers.

Cirrus is fully compatible with the Luceco Platform Wireless system, giving contractors and project managers the power to plan smart lighting schemes that scale easily. Whether wired or wireless, integration is seamless.

Cirrus is a powerhouse solution tailored for high-demand environments – commercial, retail, and large-scale residential alike. Choose between 36W (4500lm) or 76.8W (7600lm) variants to suit the scale and intensity of your project.

Like all Luceco products, Cirrus is backed by a five year warranty and the brand’s dedicated technical support, ensuring reliability long after installation day.

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A look at the latest display solutions to help increase your in-store purchases.

EASY BROWSING

Lumineux Lighting has launched its new POS display, designed to showcase its premium range of lighting products.

The clean, organised display allows contractors and wholesalers to easily browse through Lumineux’s top-performing products, driving confidence and sales.

Lumineux Lighting understands the importance of reliability, performance and ease of use in lighting solutions. With its diverse range of products, including the award-winning Avon Pro range, the Holywell Plus, Tamar ACF, the new plug & play bulkhead range and the brand new selectable emergency range (E-SEL3), Lumineux created lighting solutions that meet the toughest demands of the trade. This new POS display brings these trusted products together, making it easier than ever for contractors to find exactly what they need.

Clear and bold

The POS units are modular and easy to install, helping stockists make the most of retail space. Clear signage and bold branding ensure the display stands out, and colour-coded categories make it even easier for contractors to navigate the range quickly and efficiently. Each product in the display is backed by clear graphics and technical specifications, helping trade professionals easily understand the key benefits, functionality, and best applications. Key details like wattage selection, IP ratings, CCT options, plug & play capabilities and E-SEL3 compatibility are clearly labelled and organised for a smooth and efficient browsing experience.

With Lumineux Lighting’s new POS display, contractors and wholesalers now have an efficient and reliable way to explore the company’s products. Lumineux is committed to making every step of the process easier, from browsing to purchasing, while continuing to deliver the quality and performance professionals trust.

With over 38 years of experience, Lumineux Lighting has grown to become a trusted name in the industry, consistently focusing on innovation, quality and customer satisfaction. From its early days, the company has built strong relationships with wholesalers and contractors, offering a range of lighting products designed to meet the demanding standards of various sectors, including commercial, industrial and residential.

For more details on the POS boards call: 01507 328031 or e-mail sales@lumineux.co.uk

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Mike Collins, Managing Director at Ovia, shines a light on some of the issues facing electrical wholesalers and how Ovia is helping to mitigate those challenges.

The lighting industry continues to evolve rapidly, driven by shifting technologies, regulatory updates and market pressures. At Ovia, we recognise that our wholesaler partners face daily challenges in maintaining competitiveness and delivering value to contractors, specifiers and end-users.

Product proliferation and complexity

The transition to LED, connected lighting and increasingly sophisticated control systems has expanded product offerings dramatically. Wholesalers now manage more SKUs, often with highly technical specifications, while customers expect instant product knowledge.

Prices for panels, battens, downlights and basic floodlights have dropped significantly over the past 5–7 years and the commoditisation of LED lighting has led to increased competition from brands on price with near-identical specifications, eroding differentiation.

Price competition

There is intense competition from online sellers and direct imports, and market saturation. Contractors and facilities managers now price-check online, putting pressure on wholesalers, requiring them to differentiate beyond pricing alone.

Supply chain pressures

Global supply chain volatility, fluctuating demand and long lead times can leave wholesalers struggling to maintain the right stock levels while controlling costs.

Digital expectations

Contractors increasingly expect online ordering, instant stock visibility and digital tools for quoting and submittals, pushing wholesalers to enhance their digital capabilities.

The value of a brand

In today’s competitive lighting industry, where technology rapidly evolves and prices fluctuate, a strong brand is one of the most valuable assets a lighting manufacturer can possess. Beyond logos and marketing slogans, a brand encapsulates trust, quality and a promise that customers rely on when choosing lighting solutions for their homes, businesses, or cities. A respected brand demonstrates consistent product quality, longer warranties and a proven track record.

Trust and reliability

Lighting is integral to safety, productivity and comfort. When customers select a lighting brand, they are not just purchasing a product; they are investing in reliability. A well-established brand assures architects, contractors and end-users that the luminaires will perform as promised, meet compliance standards and be supported with service throughout their lifecycle.

Ovia, a well-established brand following more than six successful years operating within the lighting industry, has the backing of Scolmore Group. As a family-run business for more than 36 years, the company is agile, able to make decisions quickly and react to market changes to continually deliver improved products and services. A sustained programme of reinvestment in the business infrastructure as well as its people, is what drives the business.

Differentiation in a crowded market

The lighting sector is saturated with manufacturers offering similar specifications and technology. A strong brand differentiates a manufacturer beyond technical data sheets, signalling design leadership, sustainability commitments and innovation.

A partnership with Ovia guarantees a range of high quality, value-for-money products backed up by excellent local stocks, next day delivery and outstanding customer service.   We are committed to helping our customers sell our products and this is demonstrated through our proactive marketing effort, attendance and support for trade events and helping them make the most of the training opportunities we offer to ensure the end user gets the best possible products and solutions for the job.

Driving customer loyalty

In a field where product life cycles can span years, a brand is what keeps customers returning. Positive experiences with product quality, responsive support and consistent performance build emotional loyalty, turning customers into long-term partners rather than one-time buyers.

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Luceco has launched a new range of commercial highbay LED which is not only easy to install but offers the greatest flexibility for the end user currently on the market. Called the Titan All in One, it offers not only colour and wattage choice, but also beam angle change all in one unit without the need for added accessories. This is a first for the category, making Titan All In One the perfect solution for warehouses, factories, and any other similar industrial or commercial setting.

Most highbay LED lights require a lens change or added accessory for beam angle flexibility, but the Titan All In One has a unique and easy to use rotating lens beam angle adjustment. This means that installers can purchase one fitting and adjust it to suit the end user’s needs on site, rather than having to spec and purchase multiple light fittings ahead of time – great for both convenience and time and in terms of impressing clients. Sensor-ready for easy plug-and-play adjustability, Titan delivers uniquely adaptable lighting solutions as well as precise control, high efficiency and significant energy savings and lower operational costs.

Titan All In One is also good news for wholesalers and stockists for all the same reasons, plus the ability to reduce SKU count from 72 to four while offering customers all the same options in the most slick and contemporary format.

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The company’s CORE range includes a number of everyday solutions that are used daily by electricians and electrical contractors on both large and smaller projects, such as for amenity spaces, industrial applications and floodlighting.

All products in the CORE range come with a comprehensive five year warranty as standard, valid from the date of installation. The range offers excellent performance and value, with strong and competitive specification (rated L70 at 50,000 hours).

One of the new enhancements to NVC Lighting’s CORE range this year is PASCO – an IP65 multi-wattage / multi-CCT bulkhead fitting for commercial indoor amenity lighting.

Amenity lighting in commercial buildings is vital to minimise the risk of accidents in safety critical areas such as stairwells and corridors and can also be part of a building’s emergency escape route, meaning well-lit spaces are critical.

NVC Lighting has also enhanced its industrial range of products to meet the needs of factories, workshops and warehouses. This includes KELSO, a low bay fitting with a choice of two outputs, and NEPTUNE, a high output IP65 rated high-bay fitting.

Another new product in the CORE range for 2024 is PUMA, part of NVC Lighting’s floodlight range.

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C.K Tools has launched five new IP rated lighting products, including a brand-new range, designed to shine a light onto a multitude of projects for trade professionals, industrial workers and keen DIYers alike.

C.K Tools Folding Work Light provides a powerful and reliable lighting source throughout a full working day (up to 8.5 hours per charge). It comes complete with a 360° folding design and ball-ended hanging hook with magnetic base, for flooding work areas both large and small with light.

Meanwhile C.K Tools T9751 Mini Work Light 1000lm provides a versatile lighting solution with four modes to choose from – whether you need focused lighting for an up-close job or for lighting up an entire working area.

For larger work areas C.K Tools T9752 – Maxi Work Light 2000lm is a versatile addition to the range. It features a flexible 180° folding design with magnetic base as well as being tripod compatible and four lighting modes to choose from.

C.K Tools T9714USB – Magnetic Wide Angle Head Torch 150lm features a wide-angle lens and a powerful 3.7V USB-C rechargeable battery for up to nine hours runtime. Three modes provide varying degrees of light from 50 to 150lm.

For professionals who need a more powerful head light the C.K Tools T9615USB – Magnetic Dual Lens Headlight 500lm is a must. Users can choose from wide or narrow beam lighting which can also be dimmed to suit any environment. With a USB-C rechargeable 3.7V Li-ion battery as well as being x3 AAA battery powered, this latest offering from C.K Tools is sure to provide the optimum level of lighting required for any given situation.

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Lee Brodie, Technical Manager at Collingwood Lighting explores how modern LED fittings are adaptable allowing you to offer the contractor and their customers more choice from less stock.

We all know that LED lighting will save energy; but the technology can offer far more than a reduced electricity bill.

Some modern luminaires are adaptable, so you can offer contractors more options from the same fitting. Not only does this reduce your stock, but you can help the contractor add value for their customer by giving them more choice from their lighting and also the ability to change it in the future without replacing the fitting.

Excellent service starts with a good lighting design and a little bit of knowledge will help secure the sale for you and them.  A good design will include ambient lighting for general background illumination, accent lighting to highlight areas of interest and add depth and task lighting to provide light for specific tasks. Combining key elements of ambient, accent and task lighting, will create a sophisticated multi-layered lighting scheme to bring any space to life.

It’s now easier than ever to design and install good lighting solutions and the good news is that you can offer the contractor what they need for such an installation from fewer fittings.

Changing colour temperature

Lighting serves many functions. At a basic level it allows us to see tasks and provides a safer environment, but it also creates an ambience depending on what you are using the area for. Colour adjustable LED fittings allow the contractor to change the correlated colour temperature (CCT) of the light output to suit their customer’s preferences without changing the lamp. It means that they can switch between warm and cooler temperatures to create different moods to suit the room.

Taking our own H2 Deco downlight for illustration, there is a CCT switch behind the bezel that allows you to select one of four different colour temperatures; a very warm orange yellow light of 2200K, an extra warm white 2700K, a warm white 3000K or a natural white 4000K.

While the choice of colour temperature is largely subjective, it does offer choice for both residential and commercial building owners.

In a house, for example, you or the contractor might suggest a warm white of 3000K for the ambient lighting in the lounge and for a bedroom an even warmer light of 2200K.  For rooms that are more functional or task orientated, such as the kitchen or a home office, a cooler white of 4000K is better.

To really add value, the colour temperature can also help enhance different decoration schemes.  A warmer light is great for highlighting wood bringing out its warmer undertones, whereas a homeowner might want something cooler for a white minimalist look.

Building owners or tenants may also want to change the colour temperature of accent lighting to highlight different features.  Having a luminaire that you can easily switch gives you this adaptability.  And if they want to change the decoration or function of the room in the future, then they can also switch the colour temperature of their lighting.

For a really cosy atmosphere, some fittings even allow you to create a progressively warmer light as you dim it.  So, while 3000K may be ideal for everyday use, you can dim the light colour all the way down to 1800K at 10% brightness for a more intimate environment. 

Brightness setting

Another variable depending on what room or space you are lighting is whether your customer needs more or less light.  For commercial lighting this used to mean that you would either have to stock both single and twin fluorescent fittings or be ready to change the lamp in other fittings to one with a higher wattage.

Now instead of carrying extra stock to meet these different needs, some modern LED fittings will allow you to switch the wattage and alter the lumen output from the same fitting.

Altering the beam angle

The contractor will also need to direct the light where it is needed. Products with a wide beam angle of 45^o or 50^o will cover an area using fewer fittings to save time and money.

For smaller spaces such as hallways and corridors you will need a narrower beam of 24^o.  And for accent lighting, to highlight a feature you can narrow this further to 12^o for a beam with a higher light intensity.

If you choose a fitting with an adjustable beam angle then you can adapt it to meet these different needs.

Plug in control and emergency kits 

Turning to commercial lighting projects, many will need more control than simple on/off switching.  To save energy, particularly in spaces that are not used all the time, such as corridors and toilets, presence sensors can make a big difference. Other options might include step dim sensors.

You will find that some LED fittings will have accessory kits available so that the luminaire can have such control simply plugged in.  Similarly, there are conversion kits that allow the contractor to adapt a standard fitting into a manual or self-test emergency light.

LED strips

But nothing better illustrates how flexible LED lighting is than a strip light. This is a flexible tape that is a circuit board populated by surface mounted LEDs. It allows installers to create decorative lighting affects almost anywhere – under cabinets, shelves or along an alcove.

They can even select different colour temperatures and they are easy to install since they can be cut to length or connected for longer runs.

LED lighting technology has opened up a host of different options for both residential and commercial applications. Better yet modern adaptable fittings allow you to offer the contractor and their customers more choice from less stock.

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