Welcome in the summer season with Carhartt’s range of graphic T-Shirts, designed for the working day and your downtime chill.

The C Graphic Tee and the Camo C Graphic Tee both have the muscle of heavyweight cotton but with a breezy fit for all-day ease. Sporting a Carhartt “C” front and centre, these tees inject a splash of colour to every work site: the C Graphic Tee is available in a range of hues including calming fog blue and serene tender green, while the Camo C Graphic Tee comes in classic black and heather grey.

For the minimalists out there, Carhartt offers the Logo Graphic T-Shirt. With a fit loose enough to move with you, this t-shirt is versatile and stylish. Available in a range of shades including the cool new hues of fog blue and loden frost, it blends resilience with comfort and is perfect for the demands of the job site or the relaxation of home. Then there’s the Pocket Stripe T-Shirt, made from comfy heavyweight cotton and decked with malt/apple butter stripes, with the classic Carhartt logo on the chest pocket.

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Carhartt has recently introduced the men’s Relaxed Fit Midweight Tapered Graphic Sweatpants and the women’s Relaxed Fit Fleece Jogger as two new additions to its line-up. Designed to seamlessly transition from on-site to at-home, these products redefine comfort, style, and durability.

Created from a soft midweight cotton blend fabric, the men’s sweatpants adapt to your lifestyle by providing extra breathing room through the seat and thigh, ensuring unrestricted movement. With the printed Carhartt logo and tapered leg design, casual outings and lounging are made equally suitable. Additionally, the adjustable waistband with a hidden drawcord allows the fit to be easily customised, while stretchable elastane-reinforced rib knit cuffs ensure it stays in place.

Accounting for comfort, the women’s jogger features a relaxed fit with tapered leg to allow free movement with style. Engineered from a robust cotton-polyester blend, the Clarksburg Fleece provides a tough but soft material with an adjustable waistband, accompanied by a hidden drawcord.

Both new additions come with two front pockets with zipper closures and a zipper back pocket on the wearer’s right side, implicating ample space to keep all essentials safe but easily accessible. Leave discomfort to the door and step into Autumn in style.

For more information, click here

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A look at the latest display solutions to help increase your in-store purchases.

BRING THE BRAND ALIVE

The Carhartt heritage is built on tough workwear made for hard working professionals and is well suited to the exacting standards of tradespeople in the UK. Electrical wholesalers are in a good position to bring brands alive for these customers with stunning in-branch point of sale (POS) displays that have a true ‘wow’ factor and are a point of difference for their stores.

POS material remains a powerful marketing tool. Electrical wholesalers operate in a competitive industry where differentiating their offerings is vital. Well designed and strategically placed POS displays, signage and banners can effectively grab the attention of potential customers, creating brand awareness and promoting specific products or promotions. Eye-catching displays can have a significant and positive impact on customers, influencing their purchase decisions and driving sales.

For more than 130 years, the Carhartt brand has been known for its rugged construction, innovative designs, exceptional quality standards, durability and comfort and tradespeople actively seek the workwear out. Point of sale is important to famous brands like Carhartt and the company takes great care to design in store displays with its merchant partners that show off the products at their very best.

Nick Poulson, UK Sales Manager at Carhartt, explained: “As our stockist partners will testify, working with Carhartt does not mean ‘pile them high and sell them cheap’; rather we talk to our stockists about their local market, their customer base and how we can work together to optimise the look of the products – and of course, sales. Our Visual Merchandise Team brings the in-store concept alive and we also carefully analyse the space in the branch to find the optimal position for the displays. This work and attention to detail ensures customer interest and a transformation in what stocking workwear can mean to the bottom line.”

There is little doubt that branding and imagery can provide a huge wow factor in branch. For a brand like Carhartt, imagery and values are extremely important, are consistent around the world and have an instantly recognisable look.

One other thing to remember about selling workwear in branch is that it has a seasonal element to it. Nick Poulson said: “At Carhartt, we have our core, ‘carry over’ products that are perennial favourites with the trade, such as trousers, jackets and hoodies. But there are also two distinct workwear seasons; spring/summer and autumn/winter when new collections are launched. The spring/ summer season includes T-shirts and caps while autumn/ winter gear includes more heavyweight items that protect tradespeople from the cold and the wet.”

Stunning POS material enhances the overall customer experience, making customers’ shopping experience enjoyable and efficient. A positive shopping experience can lead to customer loyalty and increased customer satisfaction, encouraging repeat business and positive word-of-mouth referrals.

For more information on the Carhartt range, click here

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