The Associated National Electrical Wholesalers (ANEW) buying group has announced its sponsorship of EDATA, the electrotechnical sector’s award-wining data pool, which is managed by the Electrical Distributors’ Association (EDA). ANEW is the latest of 27 top supply chain sponsors – a mix of leading wholesalers, manufacturers, and buying groups – to give their backing to the data pool. Free to every EDA wholesaler and branch, EDATA puts the power of high-quality manufacturer product information at the heart of every wholesaler business decision.

Samantha McFall, CEO at ANEW, said, “On behalf of our wholesaler members, it is important for ANEW to endorse the data pool. EDATA is a powerful data engine, not only as a stand-alone resource, but also its seamless integration with the software wholesalers rely on – from ERP and inventory management systems to e-commerce platforms – ensures accurate, high-quality product information is at the heart of every wholesaler business.

“The market is tough and we need to make the most of the resources available to us. With EDATA manufacturers know their product data is represented correctly, and it gives wholesalers an edge over slower, less-informed competitors as their contractor customers receive accurate product info, improving trust and satisfaction.

“As wholesaler businesses become more digitised, trusted product data drives performance, scalability, and profitability. We strongly advise all our approved suppliers to get involved with EDATA.”

Margaret Fitzsimons, CEO at the EDA, added “Having a leading wholesaler organisation like ANEW as an EDATA sponsors is more than a vote of confidence – it brings vision, experience, and a commitment to innovation that helps us ensure the data pool meets the evolving needs of wholesalers and manufacturers alike. Very importantly, it brings EDATA even closer to the ANEW members, who can benefit most from what EDATA has to offer and gives them a voice in the future development of the data pool. We look forward to working ever more closely with ANEW members in future.”

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Six businesses celebrated receiving an EDA Data Quality Award recently as part of the Association’s Annual Digitalisation Forum in the City of London. Presenting the Awards were Edgar Aponte, CEO at Rexel UK, and Richard Appleton, the EDA’s Head of Digitalisation.

This year’s winners were drawn from amongst the 70+ leading manufacturer brands subscribing to the EDATA data pool to share their product information with multiple wholesalers. Every EDA member wholesaler has free access to EDATA, and this year an additional award was given to Worcester Electrical Distributors Ltd in recognition of their early adoption and integration of the data pool into their business.

This year’s EDA Data Quality Award winners were:

Aico Ltd
Overall Data Quality Award <1,000 SKUs

D G Controls Ltd
Overall Data Quality Award 1,000 – 2,000 SKUs

CMP Products Ltd
Overall Data Quality Award >2,000 SKUs

Atkore Unistrut & Marco
Most Complete ETIM data 

Electrium Sales Ltd (A Siemens Company)
Data Maintenance Award

Worcester Electrical Distributors Ltd
EDATA Early Adopter

100 delegates attended the EDA’s Digitalisation Forum & Data Quality Awards, hearing presentations from expert speakers on a range of digitalisation topics, including a session and panel discussion on the potential impact of Artificial Intelligence (AI) on the UK’s electrotechnical sector delivered by AI expert and innovator, Paul Bratcher.

In addition to the main Awards, eight businesses received a commendation for achieving Gold Standard product data in the EDATA data pool, bringing the total number of manufacturers with Gold Standard product data to 39:

• Aurora Lighting
• Atkore Unistrut & Marco
• CMP Products Ltd
• Deta Electric Co Ltd
• Electrium Sales (A Siemens Company)
• Elta Trade
• Greenbrook
• Olympic Fixings

Margaret Fitzsimons, CEO at the EDA, said: “The EDATA data pool is one of the key pillars of the EDA’s work and we have experienced substantial growth since we launched in 2020. In October this year we sailed past the 200,000 SKUs live in EDATA but we never take our eyes off the ball when it comes to data quality. Wholesalers, and their contractor customers, depend on easy access to enriched product information to drive sales and today our Awards recognise the fantastic work that businesses of all sizes are putting in to supporting wholesaler businesses.”

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