Theben prides itself on delivering premium lighting control and building automation solutions that are trusted by electrical professionals. With a legacy of German engineering and a strong UK presence, Theben is committed to supporting electrical wholesalers with innovative, easy-to-install products that meet the demands of modern projects.

One of Theben’s stand-out products for lighting control is the DIMAX 540 plus P – the world’s smallest universal dimmer packed with features designed to make life easier for installers. Compatible with LED, incandescent and halogen lamps, the DIMAX 540 offers automatic load detection, soft start for longer lamp life, and memory functions for customised lighting scenes. Whether you’re working on residential or commercial installations, this dimmer ensures flicker-free, energy efficient lighting with intuitive control.

As a valued partner to the electrical wholesale sector, Theben provides reliable stock availability, UK-based support, and a product range designed to simplify building automation – from presence detectors and timers to KNX solutions and smart home systems. Look out for the new extended range of mini DIMAX products, arriving this summer!

See the full range of Theben products at theben.co.uk

HOW TO ENTER

To be in with a chance of winning a £150 hotel stay voucher simply choose the correct answer from the following choices:

Q: What is the name of the world’s smallest universal dimmer?

A) DIMAX 540 plus P
B) LUXORliving P540
C) KNX-DIM540

Simply fill out the form below and tell us your answer for the chance to WIN!

Deadline for entries 30/06/25

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A look at the latest display solutions to help increase your in-store purchases.

After the successful launch of its multi-way LED Dimmer DIMAX 540, Theben is now offering wholesalers the opportunity to demonstrate the USPs of the dimmer to their customers with an interactive trade counter display unit.

With the relevant valued stock order the Dimax 540 counter display will be supplied free of charge. The demo unit is compact so doesn’t take up much space on your trade counter and it can be easily transported, allowing your sales team the ability to demonstrate the DIMAX 540 at a customer’s office or even on site.

Boost visibility

The display will help boost the visibility of Theben Dimax within your branch. The interactive display allows customers to engage directly with the product, understanding the features and benefits in real-time. This hands-on interaction helps in making informed purchasing decisions, leading to higher customer satisfaction and increased sales.

The Dimax 540 dimmer (As seen on eFIXX) delivers seamless dimming control without the need for bulky knobs. Designed for electricians who need powerful solutions in tight spaces, this dimming module slips right into those tight spots like a dream. Imagine having the power of a full-sized dimmer in something that fits in the palm of your hand – that’s the magic of Dimax 540.

It is versatile in handling LED, incandescent or halogen lights. This innovative dimmer offers knob-free, flicker-free dimming up to 150W, multi-way control using only one dimming unit, and simplifies installations by removing the need for a neutral wire. It’s an ideal choice for modern and retrofit setups, ensuring ease of use and quick installation for electricians.

Maximise your sales potential

Equipped with demonstration units, the interactive countertop display allows customers to see the dimmers in action, enabling them to better understand the product and its application before making a purchase. The professional appearance and functionality of the display reflect the quality and innovation that Theben stands for, reinforcing customer trust and loyalty.

Enhancing your store’s interactive elements can significantly impact customer decisions. DIMAX 540 is distributed via Timeguard, please contact your Timeguard ASM for further details on how you can bring innovation and interaction to your sales floor with Theben.

For more information, click here

Catch up on more ‘point of sale’ articles here

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