Nicki Hickman, Marketing Manager for Hardware at Hultafors Group UK, explains why electricians are reconsidering the balance between price and quality when it comes to the tools they rely on every day.

When speaking to electrical wholesalers, there’s a conversation I have time and time again. It usually starts with price but ends up at quality. Electricians are under mounting pressure to work efficiently and cost-effectively, while wholesalers are having to address customer expectations by offering a wide range of products that suit different needs, at various price points.

Somewhere in the middle sits a familiar dilemma: is it better to buy cheaper tools more often, or invest in tools that cost more but last longer? This isn’t a new question, but the answer is changing.

Price alone rarely tells the full story

When electricians choose tools, the initial price is often the easiest metric to compare but price rarely reflects performance. Professional tools aren’t just used occasionally; they’re used all day, every day. They’re dropped, exposed to harsh conditions, and pushed to their limits. When a tool fails, it doesn’t just need replacing, it costs time and can even compromise safety.

That’s why when we talk about value at Hultafors, we look beyond the price. Tools that allow a job to be completed faster and with better precision justify their cost. The old saying “buy cheap, buy twice” still holds true for professional use.

Not every tool warrants the same investment

Tool buying decisions are rarely black and white. Like all trades, electricians prioritise different tools depending on how often they’re used and how critical they are to the job.

Some tools are used constantly, and others more occasionally. That’s why we focus on delivering the best possible tools within the categories we specialise in, rather than producing mass-market ranges. This gives electricians and wholesalers the flexibility to choose where to invest without compromising on performance where it matters most.

Designing tools fit for site

Besides durability, one defining difference between premium tools and cheaper alternatives is the attention to details that put the users’ needs first.

We develop our tools by working closely with professional users and designing them to withstand demanding environments. Hultafors has strong Nordic roots, meaning many products are tested in harsher conditions than UK sites are typically exposed to. For example, Hultafors Molded-Base Backpacks are tested to withstand extreme temperatures of up to -40°C and undergo extensive drop and load testing to ensure they remain reliable under heavy use.

This isn’t about testing to extremes for the sake of it. It’s about giving electricians confidence that their tools will perform consistently, job after job.

The wholesaler’s role

For electrical wholesalers, navigating the price-versus-quality discussion can be challenging, especially when customers arrive with a fixed budget. The best conversations start with questions, not assumptions.

Electricians all work differently. Some may be looking to upgrade a tool they use constantly, but others may be open to trying something new if it solves a specific problem. Where wholesalers can add real value is by understanding those needs and introducing tools that genuinely offer something different – not just another version of what’s already on the shelf.

Education is key, too. Whether though product demonstrations, in-store displays, open days or confident sales staff, giving electricians the chance to handle tools makes a real difference. Once a professional uses a well-designed tool, the value becomes immediately clear.

Everyday tools, thoughtfully improved

Innovation doesn’t always mean reinventing the wheel. Often, it’s about taking everyday toolbox staples and improving them in ways that make life on site easier.

For electricians constantly moving between jobs, our Backpacks are a great example. Designed for mobility, they offer organised storage for hand tools alongside protected space for diagnostic equipment or laptops. We offer a soft body model and one with a molded base, allowing electricians to choose what best suits their working environment.

Knives are another area where small design changes have a noticeable impact. Many electricians use general purpose utility knives, but purpose-built alternatives such as the Hultafors Electrician’s Knife feature a handle and sharpened blade edges that have been specifically designed and optimised for cable stripping, allowing for more precise, controlled work.

The same thinking applies to hammers and measuring equipment. Hultafors Electrician’s Hammers are light and well-balanced. The U-shaped striking face is particularly useful in confined spaces such as ceilings and corners, helping to avoid leaving marks on surrounding surfaces. Additionally, the newer TR EL model also features a vibration-dampening plug that reduces impact.

The Talmeter combines measuring and marking into one tool, helping reduce steps and minimise errors. With built-in etching functions and a diameter measurement scale on the reverse of the tape, this handy, pocket-sized tool has become an iconic must-have for those in the know.

Even a simple marker pencil benefits from thoughtful design. The Hultafors Dry Marker stays clipped securely, features an integrated sharpener that can be used without having to remove the holster, works well in wet conditions and the uniquely shaped design means it doesn’t roll away when placed down.

Rethinking long-term value

Cost pressures remain a reality for the electrical trade, but we’re seeing a shift in how professionals think about hand tools. While concerns about theft affect investment in power tools, many electricians are choosing to spend a little more on the hand tools they rely on every day.

For wholesalers, supporting that shift means moving the conversation beyond price alone. The quality, durability and functionality of a tool translate into real benefits, making it easier to demonstrate why some tools are worth the investment.

Ultimately, the price-versus-quality dilemma isn’t about choosing one over the other. It’s about recognising where added value makes a difference and making informed decisions that support productivity and long-term performance.

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In this month’s Face to Face we speak with Robert Cullen, National Sales Manager, Hultafors Group UK, and find out more about the company and its multiple tool brands.

Q. When was Hultafors Group UK established and what is the company best known for?

Hultafors Group has an extensive heritage that dates back to 1883, when Karl-Hilmer Johansson Kollén invented the folding rule in Sweden. The UK subsidiary, which is based in West Yorkshire, has been supporting tradespeople here for decades, following the group’s expansion through acquisition and organic growth in the early 2000s.

Hultafors is best known for producing high-precision, ergonomic hand tools designed for professional use. The brand has built its reputation on Swedish design, durability, and a focus on developing tools that make everyday work more efficient. Today, the wider group includes 14 brands – including Hultafors, Snickers Workwear, SCANGRIP and Telesteps – which deliver trusted solutions for professionals across the electrical and construction sectors.

Q. What new products is Hultafors Group UK introducing to the UK market?

We’ve recently introduced a number of new tools and accessories which have been developed specifically with electricians and other trades in mind. Among the latest additions from Hultafors Tools is the TR EL Electrician’s Hammer, which features a lighter head with a U-shaped striking surface for better control in tight spaces, as well as a vibration-damping handle to reduce strain during use. Another new release is the Waste Manager – a portable, recycled-material waste bag holder designed to keep worksites clean and organised.

We’ve also launched the Nail Puller 409/10”, made from high-alloy boron steel and incorporating a hammer anchor point for extra leverage. Alongside these, the expanded range of tool-carrying solutions such as pouches and zippered tool bags gives electricians, maintenance teams, and technicians a variety of options to suit different tasks.

From our Telesteps brand, the new Backpack has been designed to make transporting the PRIME ladder effortless, supporting tradespeople who need mobility and convenience on site.

Finally, SCANGRIP has introduced the TOWER 8 CONNECT – the most powerful floodlight in the range. Delivering up to 8,000 lumens, it can run on all professional 18/20V batteries or via the POWER SUPPLY for continuous light, making it ideal for illuminating workspaces safely and efficiently.

Q. What sets Hultafors Group UK brands apart from other tool manufacturers?

With over 140 years of experience, the group has a long legacy of Swedish design and innovation. What really defines us, though, is how closely we work with the professionals who use our tools.

Our development teams spend time on site with electricians and technicians to understand real-world challenges and how tools are used day-to-day. This collaboration is how we’ve created products like the ELK Electrician’s Knife with a cable-stripping notch, or the PRSS Stainless Steel Tapes with Class 1 accuracy and corrosion resistance.

We also place a strong emphasis on quality and sustainability. Tools are made from high-grade materials like boron and stainless steel, and we’re committed to reaching net-zero emissions by 2050. Using recycled materials in production is already a standard part of how we work.

Q. Aside from traditional hand tools, what product ranges are currently proving popular in the electrical sector? 

We’ve seen strong demand for smart storage and carrying solutions. Professionals need a more tailored solution depending on the job in hand and the market for carriers is vast. Hultafors offers one of the most comprehensive ranges on the market, with the line up including open-wide tool carriers for easy access, zippered tool bags for secure storage of small parts, and specialist pouches designed for quick access to essential tools. This breadth ensures every professional can find a carrying solution perfectly suited to their trade and working style.

Lighting continues to be a fast-moving category. SCANGRIP’s professional LED work lights are highly sought after for site illumination thanks to their exceptional power, flexibility, and innovative features. The CONNECT range stands out for its unique compatibility with all major professional 18V/20V battery systems, allowing users to power their lights with the same batteries they use for their cordless tools. The For Life range also offers unrivalled efficiency and reliability for tradespeople working in challenging or variable lighting conditions. With a 5-year warranty and spare parts available, the LED work lights are built with robust materials and advanced technology to withstand daily use on demanding job sites. The range includes rechargeable and mains-powered options, with features such as high-impact resistance and waterproofing.

Telescopic ladders remain popular for their portability and space-saving format. Unfortunately, not all products on the market meet safety standards, but this is something we take seriously. Telesteps ladders are EN131 certified and include features such as wide steps and secure locking mechanisms to ensure professionals can work safely and confidently.

Q. In such a crowded marketplace how does Hultafors Group UK identify genuine end-user needs in order to develop innovative new solutions?

Our approach is quite straightforward – we listen. The R&D team regularly visits sites and trade shows to engage directly with users. New products are seeded into the market at launch to gather further user feedback from professionals in real-life scenarios. Additionally, we also invest in market research, collaborate with trade partners, and leverage our international expertise to anticipate future demands. This user-centric development means that every new product is designed to address the specific challenges faced by professionals in the field – resulting in practical, innovative, and trusted equipment.

At the same time, we’re not focused on chasing the mass market. Our priority is to deliver high-quality, specialist tools for tradespeople who value performance and durability over price. This combination helps us remain experts in our field and ensures our solutions stay at the forefront of the industry.

Q. What are your immediate plans for the UK market? 

We’re focused on making sure our brands are readily available across the UK, by actively seeking new wholesale and trade partners and offering dedicated support, commercial incentives and in-store solutions. Alongside this, we’ll continue to introduce new innovations and sustainable products while investing in brand visibility through marketing, events and digital activity.

At its core, our aim is simple: to provide professionals with dependable tools and equipment, supported by partners who understand the demands of their trade.

Find out more about Hultafors Group UK here

Catch up on previous ‘Face to Face’ articles here

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Darren Binns, National Sales Manager for Jefferson Tools, looks at why it is worth seeking out a ‘pro’ brand to save you money, time and aggravation in the long run.

The choice between professional and DIY tools can be a decision with far-reaching consequences. While cost can be a pivotal factor, the allure of ‘pro’ tools goes way beyond the initial expense – their many advantages can elevate these top-tier tools to a league of their own.

One of the most common arguments against professional tools is their higher initial cost compared to DIY alternatives. It’s true that professional tools often come with a heftier price tag and at first glance this can be a stumbling block for budget-conscious individuals. But while the upfront cost of professional tools may be higher, their longevity and performance can more than justify the investment. High-quality, professional tools are built to withstand the rigours of regular use, making them more durable and less likely to require replacement or repair. On the other hand, DIY tools, often designed for occasional use, may wear out quickly and necessitate frequent replacements, adding up to significant costs over time.

Precision and efficiency

When it comes to precision and efficiency, professional tools shine brightly. Their design, construction and materials are engineered to meet exacting standards, ensuring accuracy and performance.

Tailored to meet the exacting demands of professionals, these tools ensure consistent, top-tier results. Whether it’s the surgical precision of a table saw or the unyielding torque of a socket wrench, professional-grade tools elevate accuracy and reliability to new heights. This not only translates to superior quality work but also slashes downtime by minimising the need for adjustments and callbacks, ultimately supercharging productivity.

Durability and trust

A common frustration with DIY tools is their susceptibility to wear and tear, potentially leading to breakdowns and replacements that interrupt projects and drain resources. Professional tools on the other hand, are built for resilience and long-term service. This reliability is a key element that distinguishes professional tools from their DIY counterparts.

Professionals often rely on their tools for their livelihoods which makes the consistency and dependability of professional-grade tools paramount. Downtime can be a significant cost for professionals, but quality control measures, rigorous testing and robust manufacturing standards ensure that professional tools are dependable, helping to prevent delays in project completion which can result from tool malfunctions or breakdowns.

Top-tier pro tool manufacturers prioritise customer satisfaction, evident in their robust warranties and accessible support. This assurance not only instils confidence but also proves cost-effective over time. With reliable warranty coverage and responsive support, the expense of repairs and replacements dwindle, amplifying the overall worth of professional-grade tools.

Safety

Safety should never be compromised when it comes to tools, and pro tools offer several advantages in this regard. They are engineered with safety in mind, with features such as ergonomic designs, precise controls and enhanced safety mechanisms – professional tools often have more built-in safety features to help prevent accidents.

When it comes to tools, brand reputation holds weight. Established professional tool brands have earned their stripes through a legacy of excellence, known for quality, dependability, and top-notch performance. Opting for a trusted brand ensures your investment lives up to its promises, much like our commitment at Jefferson Tools.

While DIY tools may serve occasional needs or tight budgets, those who rely on their tools for professional work will find the investment in professional-grade tools to be a wise decision, ultimately enhancing their productivity and overall success. When it comes to tools, it’s not just about the cost; it’s about the value they bring to your work and your livelihood.

For more information on Jefferson Tools and to download the latest catalogue visit, click here

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Expanding its Q-Crimp cable accessories range, Unicrimp has recently added three and four part BW armoured industrial brass glands.

The new products now include a brass olive which allows for different sizes and grades of steel wire armour. They are each available in four different sizes including 20(s)mm, 25mm, 32mm, and 40mm, and come supplied as a pack of two.

For more information, click here

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THORNeco’s popular high bay Boris has been given an upgrade.

Powerful yet gentle, Boris is the ideal solution for high ceilings and open areas and now boasts improved efficiency up to 162lm/w. Featuring high output and low glare at <25 UGR Boris offers the right balance of power and comfort.

Thanks to improved efficiency, Boris is a great replacement for conventional lighting where energy savings of greater than 50% vs traditional solutions are possible.

Boris has now gone FLEX so it’s easier than ever to stock and use. Thanks to the lumen switch located directly on the fitting you can decide your lumen package directly on site.

As you’d expect from a THORNeco product, Boris offers hassle free quick connect installation as well as being super versatile thanks to emergency and sensor version plug in kits. When it comes to emergency, Boris’s new plug and play E3 Emergency kit now comes with the latest battery technology (including a three year battery warranty)

Boris also comes with corridor functionality. This means both stand by time and dimming level functionality can be used further helping to reduce energy costs by only lighting a space when needed.

For more information, click here

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Tradespeople are being warned to take extra security measures over winter to protect the tools they store in their van.

Motoring experts at Lease Van have warned vehicle owners that January is a prime time for criminals to strike and have offered advice on how to protect their equipment.

A Freedom of Information request found that 35,098 tool thefts were reported to the police in 2022 – equal to one every 15 minutes.

An eye-watering £66m worth of tools was stolen from tradespeople’s vehicles, which are frequently targeted by thieves. Tool theft is likely to increase in January as opportunistic thieves look to make some extra cash after Christmas.

Steps tradespeople should take to protect their tools from thieves include parking in well-lit areas and marking equipment.

Tim Alcock from Lease Van said: “Thieves and burglars see January as the perfect time to take expensive equipment from tradespeople.

“Burglars are more likely to steal tools over the New Year because they know many are celebrating and therefore less vigilant, so see it as the perfect time to strike. Last year £66 million worth of tools were stolen from trade vehicles, and we expect that figure to be just as high this year with the cost-of-living crisis fuelling crime.

“Criminals are well aware that tools and equipment are expensive, so it is important to take extra security measures like storing equipment in an indoor secure location and using warning signs to protect yourself.”

These are Lease Van’s seven tips to protect tools:

Park carefully

Avoid parking in isolated and quiet areas as this will appeal to thieves, and stick to where there is CCTV in operation. At home, park with the back door against a wall, in sight of a window or a well-lit area to deter thieves.

Additional security 

Consider investing in extra security like deadbolts, alarms and slamlocks which will make it harder for thieves to break in and act as a deterrent.

Warning signs 

It may seem simple, but making it known that there is CCTV or that tools are not kept in the van or a work site, can deter thieves. Thieves like easy targets and the extra risk of being caught will put them off.

Store indoors

When finished work, take tools out of the van and leave them somewhere more secure, like inside your home or a storage facility.

Mark tools

An effective way to deter theft is to mark tools and equipment with the name of your business as it can aid their recovery if they are ever sold on and will be easily identifiable to the police.

Tech preventions

For tech-savvy tradies, there are several ways to protect tools including motion-sensing cameras, GPS tracking devices and smart padlocks.

 Insurance

Some providers will cover the cost of replacing tools if they’re lost or damaged so the business can keep running if the worst should happen.

For related articles, click here

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