A look at the latest display solutions to help your in-store purchases.

WALL TOGETHER NOW

In today’s competitive wholesale environment, standing out on the shop floor is more important than ever. With installers increasingly seeking hands-on interaction and instant clarity when choosing products, strong point-of-sale presentation can make the difference between a quick enquiry and a completed sale. All LED’s Dynamic Wall Display systems have been designed with this in mind, combining visual impact, product education and practical merchandising in one cohesive solution.

Drive engagement

All LED’s POS displays are engineered not just to showcase products, but to actively drive engagement. Each display presents key ranges in a structured, easy-to-navigate format, allowing customers to see, compare and understand product features at a glance. Working demonstrations, clear labelling and organised layouts help simplify technical specifications, reducing the need for counter explanations and speeding up purchasing decisions.

For wholesalers, this translates directly into measurable benefits. A well-positioned display encourages impulse purchases, increases basket value and promotes premium product upgrades. By presenting lighting solutions in a professional, illuminated format, the display reinforces product quality while strengthening brand credibility within the branch.

The modular design of the All LED Dynamic Wall Displays ensures flexibility across different branch sizes. Whether installed as a compact feature wall or a larger, high-impact installation, the system maximises available space while maintaining a clean, modern aesthetic. Integrated lighting samples allow installers to see colour temperature differences, output variations and finish options in real-time, turning the display into a working sales tool rather than static shelving.

Low maintenance

Beyond aesthetics, the displays are designed to be low maintenance and easy to update as new products launch, protecting the wholesaler’s investment over time. With All LED’s continued innovation pipeline, the display system evolves alongside the product range, keeping branches current and relevant.

For wholesalers looking to enhance in-branch experience, increase customer dwell time and drive product awareness, All LED’s Dynamic Wall Displays offer more than presentation, they deliver a smarter way to sell lighting.

For further details, click here

Find more ‘Point of Sale’ features here

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Grant & Stone Electrical Wholesalers in Aylesbury is delighted to continue its sponsorship of 12-year-old local go-karter, Hallie Findlater, as she embarks on another season competing in the UK IKR Championship.

Hallie first began karting when she was four years old, started racing at the age of five, and competed in the British Kart Championship in the bambino class at seven years old. Turning 12 this year, Hallie has transitioned to the Honda Cadet 200 class and is one of only two girls competing in her category. She secured an impressive 7th place finish out of 30 competitors in last year’s UK IKR Championship.

The championship takes place across the UK between March and November with drivers competing in nine rounds of races on six different circuits. Grant & Stone’s sponsorship helps to maintain Hallie’s kart and covers the cost of her competing in every race.

Hallie Findlater commented: “A lot of my friends do dancing or gymnastics, but I love racing and being able to compete equally against boys.”

Greg Taylor, Branch Manager at Grant & Stone Electrical Wholesalers in Aylesbury, added: “At Grant & Stone, we take pride in supporting young talent within our community, and we’re thrilled to continue our sponsorship of Hallie. We wish her all the best for her upcoming races and will be eagerly following her progress throughout the season.”

For more industry news, click here

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As safety is critical to all electrical installations, reliable test and measurement equipment remains a vital part of any contractor’s kit, says Mike Cullum, Northern Europe Sales Manager of IDEAL Industries EMEA and APAC.

Quality equipment often comes with a hefty price tag, and with electricians continuing to report concerns over rising costs, wholesalers must find a way to offer affordable test and measurement equipment for less, combining innovation, safety and value for money without compromising on quality.

The UK’s construction sector continues to struggle with huge increases in material costs, supply chain issues and rising fuel prices. A recent survey, which researched the top 10 challenges for the electrical industry in 2023, found the main worry for UK electricians was the rising cost of materials (48%), followed by rising fuel costs (29%).

As a knock-on effect of rising prices, tradespeople are being forced to increase their prices. According to a 2023 nationwide study of tradespeople, more than two fifths (43%) said they had been forced to increase their prices substantially. In the face of ever-increasing costs, it’s crucial that electrical equipment offers value for money without compromising safety. When it comes to vital test and measurement equipment, however, there is often a huge disparity between the best, branded products, which are robust, accurate and consistent, and the more affordable alternatives, which are typically less reliable and more prone to error. This presents huge opportunity for wholesalers to cement relationships by offering a high-quality alternative to premium brands with comparable quality and functionality.

Having identified the need for a high-quality range of test and measurement equipment that combines reliable safety and consistency with affordability, IDEAL Electrical used its global scale and know-how to homogenise its test and measurement range, enabling the electrical trade to take a significant step up in quality, while taking a step down in price compared to the market leading brand.

Affordable test and measurement

Offering the best possible quality and innovation at an attractive price point, the test and measurement range from IDEAL Electrical comprises Circuit Tracers, Clamp Meters, Fork (split jaw) Meters, Digital Multimeters (DMMs), Voltage Meters, Non-Contact Voltage Testers and Infrared Thermometers. The range is segmented into tools for commercial, domestic and apprentice use, enabling wholesalers to recommend the right product for their customers’ specific requirements.

The part numbering system makes it easy for wholesalers to suggest the correct tester. The base model has the lowest number, while the higher functioning/higher CAT rated testers have a higher part number. For example, the entry point non-contact voltage tester is 61-627, the next model up is 61-637, and so on.

User-friendly design features

Key features of the range include a LEAD warning on the DMMs, which notifies the user if the test lead has been inserted into the wrong port. The FUSE notification feature, meanwhile, alerts the user to a blown fuse while allowing them to continue with measurements unaffected by the fuse. The range features vibrant yellow coloured casing, which makes it easy to identify the testers on site, and, as the casing is over moulded, several of the testers are robust enough to withstand drops and knocks with up to 2m drop protection. Several of the products also have IP ratings that provide certain levels of dust and water protection.

Probe holders on the back of the testers allow for two-hand testing and category ratings provide peace of mind that the tester is fit for the job and will pass scrutiny if the equipment is audited.

The newly launched IDEAL Circuit Tracer Plus revolutionises the industry with the inclusion of integrated continuity testing. It is a truly all-in-one solution that can trace, test for and locate shorts or splice errors without the need for a separate tester.

What electricians want

IDEAL Electrical conducted extensive research during the product development process, incorporating features and benefits that end users identified as the most beneficial for safety and productivity.

As a result of user feedback, a backlight torch function that can be switched on independently from the testers has been included. In addition, the innovative, patented bottom display, which was previously only available on the TightSight Clamp Meters, has now also been incorporated into the Fork Meter and Circuit Tracers, aiding visibility for users when working in confined and poorly lit locations. By incorporating common features and functions throughout the range, electricians can easily switch from one piece of equipment to another. For example, across many of the testers, non-contact voltage, high voltage and continuity indicators have a common display functionality and are located at the top of the unit.

A quality product at a competitive price

As testing and measurement is of the utmost importance to the safety of all electrical installations, electricians need to know that they are investing in equipment that will not only do the job accurately, but will also be easy to use and last for years.

With IDEAL Electrical’s test and measurement range, wholesalers can offer electricians access to more durability, reliability and safety features for less, enabling them to save money without compromising on advanced technology or quality assurance – a win-win in today’s climate, where rising costs are the number one cause of concern for electricians.

For related articles, click here

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A look at the latest display solutions to help increase your in-store purchases.

PUSH THE BUTTON

The Hole Saw System point of sale display from Mandrex showcases the company’s M42 8% cobalt bi-metal range. These are the hole saw of choice for professional electricians around the world because of the quality of the HSS M42 grade and their unique patented one-click quick-release arbor.

Fast and efficient, exchanging hole saws is a matter of simply pushing the button and sliding. Mandrex’s quick-release arbors are universal, meaning they don’t just work with the brand’s own entire range – they fit any hole saw on the market. The Mandrex system also allows electricians to work with greater precision by mounting two hole saws on the same arbor.

Mandrex boasts a large hole-saw range making it the perfect choice for a point of sale display offering customers a comprehensive solution. Precision engineered in Holland, the M42 range features ejection holes for extra chip release and weight reduction. Hardened steel and special tooth geometry provides a smooth cut every time with less feed pressure.

Mandrex’s main point of sale display features a bespoke range individually tailored to each stockist’s needs. Mandrex also offers an additional small stand featuring its complete hole saw kits for electricians.

Susan Bailey, UK Marketing Manager for Mandrex, said: “Retailers tell me they value our high levels of customer service and always get great feedback from customers about the quality, durability and value of our hole saw range. From our distribution and service centre in West Sussex we offer next-day delivery and keep a huge range in stock at all times to ensure your point of sale displays are always fully stocked.”

For more information, click here

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The EDA’s Product Knowledge Modules help businesses like yours create cross-selling and up-selling opportunities by building knowledge and confidence.

These training modules have won a Princess Royal Training Award so you can be assured of their value.

Introduction to the Principles of Electricity is one of 12 training courses in the programme and offers the knowledge that underpins the other 11 modules in this EDA series.

E-learning option

All the EDA training modules are now available in a digital format via the EDA Academy, an e-learning portal.

Introduction to the Principles of Electricity training module covers:

• Introducing electricity
• Direct current and alternating current
• Electrical safety
• Ratings and markings of electrical equipment
• Introduction to low-voltage electrical installations
• Electricity and the environment
• Qualifications and accreditations for electrical installation work

Years of knowledge to give your team a commercial edge

City & Guilds accredited, this training programme harnesses decades of combined expertise from product experts at EDA manufacturers and allied trade associations to create an accessible and practical training opportunity for you and your team.

Test your knowledge

Have a go at this quiz sampled from the Introduction to the Principles of Electricity module. Then check your answers below. If the results show that you need to boost your team’s know-how, talk to the EDA today.

 Q1: What do we call a substance that helps prevent electricity flowing?

Q2: How can we reduce the amount of electricity we use?

Q3: Give three examples of renewable generation.

Q4: What colours are used for identifying conductors in single-phase circuits?

Q5: How does an incandescent lamp generate light?

Q6: What does this symbol mean on a product?

Scroll for answers

Q1: Insulator
Q2:

• Smart metering can help us monitor and hopefully reduce energy usage
• We can fit low-energy lamps when older lamps fail
• We can buy low-energy replacement product

Q3: Solar energy. Wind power. Tidal and wave power.
Q4: Phase (or Line) – Brown
Neutral – Blue
Earth – Green and Yellow
Q5: The filament heats up when electric current flows, until it glows and emits light
Q6: It uses Class II (double or reinforced) insulation for protection against electric shock.

How did you do?

Full marks: Well done!

3 – 5 out of 6: Not bad. Could the EDA training help you to fill in any gaps in your knowledge and help you progress in your career?

Less than 3: The EDA Product Knowledge Programme could be just what you need to boost sales.

Watch the video and download the Course Directory

There’s plenty of information online at www.eda.org.uk including video and downloadable Course Directory, giving you a summary of what’s covered in each of the 12 training modules. The EDA team is ready to help. Call 020 3141 7350 or email training@eda.org.uk or click here

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THORNeco has announce the latest update to its Anna recessed LED panel. Designed with precision and engineered for excellence, the Anna recessed LED panel redefines workspace lighting with its exceptional quality, low glare, and fantastic energy efficiency.

The highly versatile Anna recessed LED panel comes equipped with the VARIO feature, which allows a choice of colour temperature using the easily accessible integrated CCT switch and the FLEX feature which allows for effortless adjustment of lumen output with just the flick of a switch.

Ideal for retrofit projects, this panel is a 1:1 replacement for 4 x 14 W T5 or 4 x 18 W T8 fluorescent panels, so it is possible to upgrade lighting without the hassle of major installations.

With UGR<19, Anna offers gentle, soft, and glare-free lighting ensuring a comfortable and productive workspace. While the efficacy up to 125 lm/W saves energy and reduces operational costs, making it an environmentally and economically sound choice.

Thanks to its integrated connector, Installers can save time and money with the panel’s easy, quick, and tool-free installation. The four pole push terminal accommodates up to 2.5mm2 wires, enabling loop-in loop-out wiring, and the detachable connector facilitates first fix wiring and high-voltage circuit testing while the luminaire is detached.

For more information, click here

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Instrotech is thrilled to mark a huge milestone: 40 years of providing high quality test equipment coupled with exceptional customer support.

To make the celebrations even more exciting, the company has announced it will be hosting various prize draw competitions throughout 2024, giving entrants the chance to win incredible test equipment prizes.

To kick off the 40^th anniversary celebrations, the first competition of the year is a test and measurement themed “Spot the Difference” puzzle. Just spot the key differences in the two pictures, fill in your details and get entered into the prize draw. The first prize is a Flir IM75 Insulation Tester/DMM alongside two runners-up prizes of the Martindale LOKKITBASE Locking off kits.

“We are celebrating our 40th year and we wanted to give our customers some opportunities to win some great test equipment prizes, so why not have a go and click as many of the differences you can spot?”  said Peter O’Hara, Director at Instrotech.

To enter the competition, simply successfully complete the spot the difference competition at, www.instrotech.com/40year and you will be entered into the prize draw.

Terms and conditions apply. The Spot the Difference competition ends on 31^st March 2024 with the draw taking place on 2^nd April 2024. Look out for various prize draw competitions from Instrotech throughout 2024.

For more information, click here

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Carhartt has announced a new collaboration with YESSS Electrical in Hastings, marking a major step in expanding its presence in the electrical wholesaler market.

This partnership will see YESSS Electrical’s Hastings branch feature an extensive range of Carhartt’s workwear, including tees, hoodies, body warmers, jackets, overshirts, beanie hats and trucker hats.

This initiative represents another milestone in Carhartt’s strategic engagement with electrical wholesalers, demonstrating the brand’s commitment to providing quality workwear to professionals in the industry. The in-branch display at YESSS Electrical has been meticulously designed to maximise sales, showcasing Carhartt’s dedication to excellence not only in product quality but also in retail presentation.

Nick Poulson, UK Sales Manager at Carhartt, emphasised the collaborative approach that underpins this type of partnership: “We talk to our stockists about their local market, their customer base and how we can work together to optimise the look of the products – and of course, sales. Our Visual Merchandise Team brings the in-store concept alive, and we also carefully analyse the space in the branch to find the optimal position for the displays. This work and attention to detail ensures customer interest and a transformation in what stocking workwear can mean to the bottom line.”

Carhartt’s approach to point-of-sale (POS) support reflects the importance the brand places on its relationships with stockists. In collaboration with electrical wholesalers and other partner stockists, Carhartt designs in-store displays that both highlight its products and match the unique character of each retail space. This tailored approach ensures that the displays are not just visually appealing but also effective in driving sales. By combining Carhartt’s expertise in workwear design and manufacturing with YESSS Electrical’s understanding of the needs of professional electricians, this collaboration meets both the functional and aesthetic needs of its customers, creating a retail experience that benefits both the stockist and the end customer.

For related articles, click here

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Gary Middleton & Pete Stubbs

SCOLMORE GROUP

Ovia is delighted to announce two new appointments to the sales team. Peter Stubbs joins the team as Area Sales Manager for Yorkshire and the North-East, and Gary Middleton has taken up the position of Area Sales Manager for South Wales and the Lower West Midlands regions.

Attaining a wealth of experience, Peter has worked in the electrical industry for over 15 years, occupying a range of roles including sales and business development manager. His background with both manufacturers and wholesalers will make him a valuable addition to the Ovia team.

Gary Middleton joins Ovia with impressive experience, mostly spent at a leading wholesaler, and has been in the industry since 2005. As Ovia continues to grow and expand, Gary will play a critical role in keeping customers up to date with latest developments from a product, technology and regulations point of view.

Liam Wiltshire & Ashley Bown

ESP

ESP has welcomed two new members to the sales team. Liam Wiltshire takes on the position of Area Sales Manager for South-East and Ashley Bown joins the company as Area Sales Manager for the East Midlands region.

Both will be responsible for developing new and existing customer relationships at an independent and national level within the regions they cover. As ESP continues to grow and expand its product offer, they will ensure that customers are kept up to date with all the latest developments, from a product, technology, and regulations point of view.

Liam arrives to his new role with a wealth of experience in the electrical industry. His electrical journey started within the wholesaler environment where he worked for seven years before moving over to the manufacturing side.

Attaining an impressive 12 years of experience, Ashley has worked with a number of leading wholesaler and distributer organisations before joining the ESP team.

James Matthews

BAXI

Baxi has appointed James Matthews as new Head of Public Health, leading its technical specification and sales team to supply energy-efficient low-carbon hot water solutions with Heatrae Sadia and Andrews Water Heaters products. James has gained a wealth of experience from previous roles within the construction industry, most recently as Business Development Director at Polypipe.

Rob Erwood, Commercial Sales and Specification Director at Baxi, said: “We’re delighted to welcome James as our new Head of Public health, working alongside our Head of Building Services and Head of Key Accounts. James’s appointment reflects our commitment to providing exceptional support for our customers in this sector.”

James added: “This is an exciting time to be joining Baxi, given the increasing focus on decarbonising heating and hot water buildings. From specification to supply and commissioning, I am looking forward to leading my team in providing the best solutions and technical support for our existing and new customers as they transition to a low/zero carbon future.”

Richard Musgrave & Emma Telfer (no photo for Emma)

ARCTIC HAYES

Arctic Hayes has announced the addition of two key professionals to its team. Newly appointed Marketing Manager Richard Musgrave takes on creating innovative marketing campaigns, while Emma Telfer brings a wealth of experience as the new Business Support Manager. Richard’s extensive experience in strategic marketing and brand management in previous roles at Arco, Willberby, Stephenson, and Wren Kitchens will help him establish the company’s market presence and engage with plumbing professionals nationwide. Additionally, Emma’s wealth of experience including positions of operational management at Aston Chambers, Infinity Works and Core Consulting, will assist her to enhance customer experience and streamline internal processes to support Arctic Hayes’ ongoing growth.

Trevor Tomkins

THE HUDSON GROUP

Hudson Group has appointed industry guru Trevor Tomkins as Group Technical Consultant to work across and represent the three businesses comprising of the Group- RMS, Armorduct and Milton.

Since beginning his career at Shell plc, Trevor has gained extensive experience having been in the electrical and cable management sectors spanning over four decades. This includes holding technical sales and senior management roles, helping to design lighting systems for service tunnels within the Thames Barrier, in addition to working on the cable management systems on the Channel Tunnel.

Across his extensive network of contacts, Trevor will harness his considerable expertise to develop business opportunities for RMS and Armorduct. By working with a number of national and international companies, he will provide expert guidance and experience to offer certified training sessions around how to use the Hudson’s Group cable management systems to maximum effect.

Gwenaelle Avice-Huet

SCHNEIDER ELECTRIC

Schneider Electric has appointed Gwenaelle Avice-Huet as its new Executive Vice President of Europe Operations.

In her new role, Gwenaelle will be responsible for Schneider Electric’s full business portfolio across Europe Operations, representing the company’s contribution to the development of the EU’s agenda to accelerate Europe’s green and digital transformation.

Gwenaelle joined Schneider Electric in 2021 as Senior-Vice President of Corporate Strategy, before entering the Executive Committee as Chief Strategy and Sustainability Officer.

Before joining Schneider Electric, Gwenaelle worked at ENGIE (formerly GDF SUEZ) in various roles, from Senior Vice-President of European and Regulatory affairs, to leading the Renewables energy business.

Gwenaelle will be relocating from the United States to Europe upon her nomination.

Tanya Stevenson

LINIAN

LINIAN has appointed Tanya Stevenson, as its new Marketing Manager.
Tanya is experienced in driving marketing function and facilitating growth with businesses, with over 20 years of experience in a B2B and B2C environment in retail, healthcare, and publishing industries. In the role she will be working closely with LINIAN Global Commercial Director Lynne Jhangeer and CEO Ian Arbuckle, as well as the Sales Team. Her focus will also be on supporting the wholesalers’ efforts to generate growth and strengthening relationships.

Tanya said: “‘I like a challenge that is naturally coming with the business expansion. I am all about getting to know our customers and establishing great relationships that lead to mutual success. I am incredibly inspired by the fantastic and genuine customer feedback about LINIAN product. This is a great place to star – a marketer’s dream! We’ll do our best to maximise on this, bringing value to our sellers and end-users in the UK and globally.”

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Scolmore has launched its biggest and most comprehensive wiring accessories catalogue to date.

Issue 14 brings together all products in the extensive Click range into one, easy to access reference guide. It includes the very latest additions – a matt black finish for the extensive Deco and Deco Plus ranges, as well as the new Definity Complete range, which aims to simplify the ordering process with the inserts and cover plates now supplied and packaged as one unit with one product code.

Available to download from the Scolmore website, the new catalogue provides wholesalers, contractors and specifiers with a valuable, in-depth resource to help them locate the right products and solutions for a variety of projects.

The catalogue is rich in product and technical information and features every product from each range that Click covers and incorporates all the latest additions that have been developed to meet the growing demand in the marketplace.

Issue 14 is divided into 16 individual sections which covers the Click Smart+ smart home products range, the Elucian consumer units and protective devices range, plus the individual wiring accessories ranges – Deco+, Deco, Define, Definity, Definity Complete, Mode, Polar, Part M, Curva and Essentials – along with sections for GridPro, Minigrid, New Media and Flow Connector products.

For more information, click here

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