Workwear is no longer worn only on site. Nick Pouslon at Carhartt explains what electricians now expect from their clothing and how wholesalers can respond with varied, flexible ranges.

The right workwear is important in every job and it should always be tough, durable and safe. But times are changing and workwear now has to do more than stand up to the job. The same clothing is often worn from the first fix of the day through wholesaler visits and into the evening or weekend. Durability still matters, but it is no longer the only factor influencing buying decisions. Comfort, fit and how workwear looks off site are increasingly part of the equation.

For electrical wholesalers, this creates an opportunity to strengthen workwear as a repeat-purchase category. Core, hard-wearing staples remain essential, but there is growing demand for kit that feels comfortable and presentable beyond the job. Ranges that reflect this reality are better placed to support consistent sales and customer loyalty.

Broadening choice

Black and dark colours continue to be a reliable seller and should remain readily available, but alternative colours and finishes are gaining interest. Neutral and heritage tones such as brown, grey, olive and cream offer a cleaner, less uniform look that many electricians are comfortable wearing away from site.

For wholesalers, responding to this demand doesn’t require large or complex ranges. Introducing a limited number of alternative colourways across proven products can offer customers choice while keeping stock manageable. Smaller items such as beanies or graphic T-shirts can also be used to add variety, providing easy add-ons at the counter without increasing risk. They are also typically lower in cost, simpler to size and well suited to repeat purchasing, making them a practical way to build basket spend.

Denim adapted

Denim is a good example of how established workwear categories have been adapted to suit modern working patterns. Traditionally chosen for toughness, denim could feel stiff, particularly when kneeling, climbing ladders or working overhead. Stretch technologies such as Carhartt’s Rugged Flex add flexibility while retaining durability. The added movement makes a noticeable difference on site, improving comfort during physical tasks. At the same time, stretch denim has a more relaxed feel that works away from the job. For wholesalers, it offers a familiar category that appeals to electricians looking for practical workwear without it feeling overly industrial.

The same applies to duck fabric. Known for its resistance to abrasion, tearing and wind, duck has long been associated with demanding environments. Adding a small amount of Rugged Flex improves mobility without compromising strength, making it better suited to long days that combine physical work with travel and site visits.

Comfort that holds up

Performance remains non-negotiable. Electricians still expect workwear to cope with physical tasks, changing weather and long days. What has changed is the expectation that comfort should last throughout the day.

Waterproofing is a clear example. Jackets that block rain are essential, but if they trap heat and moisture they can quickly become uncomfortable during physical work where the wearer builds up a sweat. Breathable waterproof fabrics allow moisture vapour to escape, helping the wearer stay dry without feeling cold or clammy.

Technologies such as Carhartt’s Storm Defender are designed to keep out heavy rain but have a breathable membrane which allows internal moisture to evaporate. This kind of technology is particularly useful when working hard outdoors in inclement weather. Durable water repellent (DWR) coatings also play an important role here, causing light rain to bead and run off the fabric while maintaining breathability, making garments more suitable for variable site conditions.

Any build-up of sweat can leave the wearer cold and clammy once it cools on the skin. Cotton might be soft and comfortable to wear but doesn’t make a good base layer as it stays damp. The trade need fabrics that wick sweat, dry quickly and help control odour keep clothes feeling fresher for longer, which matters when workwear is worn beyond site hours. Carhartt Force, for example, is made from a blend of cotton and polyester. It’s soft and comfortable but pulls moisture away from the skin and helps reduce odour build-up, giving all day comfort.

Lighter layers and women’s workwear

For electrical wholesalers, it is really important to supply women’s workwear ranges designed specifically for the trade rather than adapted from men’s products. As demand grows, having appropriate stock available helps support customers and strengthens the overall workwear offer.

Demand for lighter, more breathable workwear is particularly evident in women’s workwear, where those in the trade have been clear about wanting garments that don’t feel heavy or restrictive but still stand up to demanding environments.

New fabric developments are helping address this. Carhartt’s Tencel Fibre Series for women uses Tencel Lyocell fibres to create clothing that is lighter and softer while remaining durable. This range is breathable, regulates temperature and prevents moisture build-up, making clothing made of Tencel Lyocell suitable for both work and wear away from site. The range includes lightweight T-shirts, overshirts and joggers designed with practical use in mind. Stocking these lighter layers offers an opportunity to supply an underserved part of the trade and build longer-term customer loyalty.

Workwear is constantly developing with new technologies and better choice. Electricians still expect durability and performance but they are also buying with comfort, versatility and appearance in mind. Offering greater choice and clearly communicating product benefits can help build stronger customer relationships, encourage repeat purchasing and support consistent sales.

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Welcome in the summer season with Carhartt’s range of graphic T-Shirts, designed for the working day and your downtime chill.

The C Graphic Tee and the Camo C Graphic Tee both have the muscle of heavyweight cotton but with a breezy fit for all-day ease. Sporting a Carhartt “C” front and centre, these tees inject a splash of colour to every work site: the C Graphic Tee is available in a range of hues including calming fog blue and serene tender green, while the Camo C Graphic Tee comes in classic black and heather grey.

For the minimalists out there, Carhartt offers the Logo Graphic T-Shirt. With a fit loose enough to move with you, this t-shirt is versatile and stylish. Available in a range of shades including the cool new hues of fog blue and loden frost, it blends resilience with comfort and is perfect for the demands of the job site or the relaxation of home. Then there’s the Pocket Stripe T-Shirt, made from comfy heavyweight cotton and decked with malt/apple butter stripes, with the classic Carhartt logo on the chest pocket.

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Carhartt has introduced a dynamic new line of women’s utility leggings, engineered for comfort and flexibility and perfectly suited to any task, from crouching under sinks to climbing ladders.

Available in three distinct styles – lightweight, midweight and heavyweight – each pair is made from high-power Carhartt Force Ponte fabric. This material, combined with Rugged Flex technology, provides breathability, superior stretch and ultimate comfort. Designed to accompany you through the rigours of your workday, these leggings are highly durable, keep their colour and hold their shape even after numerous washes. They all feature a comfort stretch waistband, abrasion resistant pockets and incorporate FastDry technology to effectively wick away sweat and fight odours.

No matter what your day holds, these leggings will fit the bill. The lightweight leggings are ideal for when the weather is warm or when you want to layer up. The midweight leggings offer increased strength with reinforced knees, ideal for tasks that require more robust support. When it gets chilly, the heavyweight leggings are your top choice. They come with a cosy fleece lining and additional stretch, plus reinforced knees to make working in frosty conditions as comfortable as possible.

Carhartt’s new range of utility leggings are designed not just for work but with style and long-lasting performance in mind, ensuring that every woman in the workforce can perform at her best, regardless of the weather or task at hand.

For more information on the Carhartt range, click here

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Nick Poulson, UK Sales Manager at Carhartt EMEA/PAC, explains how seasonal collections, advanced material technologies and dynamic POS resources can elevate your retail space and redefine the workwear shopping experience in wholesalers.

As electrical wholesalers, positioning your branch as the go-to destination for high-quality workwear can open up new commercial opportunities. Stocking workwear in-branch requires an understanding of its seasonal nature – spring/summer and autumn/winter. Carhartt has a selection of staple items loved by workers all year round, including sturdy trousers, versatile jackets and comfortable hoodies. But alongside these mainstays, two key seasonal shifts that bring fresh collections: the lighter gear for spring/summer and the robust attire for autumn/winter.

Summer colours

This spring/summer season, Carhartt has revitalised its line with a vibrant new colour palette, infusing the collection with energising hues. It means electricians can look and feel good on site and off. Key colours for men include Apple Butter, Tender Green, Loden Frost and Fog Blue while the women’s line includes delicate Lilac Haze and strong Dried Clay.

Lightweight packable anoraks are good examples of this colour update, offering a functional yet fashionable solution for the sometimes unpredictable summer weather. They pack down easily for convenience and feature breathable mesh lining and Rain Defender technology for dryness and comfort. These anoraks are now available in Tender Green and Lilac Haze colour options.

Layering is always key, particularly in summer and there are some key pieces that make this easy. The Relaxed Fit Midweight Short-Sleeve Pocket T-Shirt has breathable mesh side panels to keep you cool while getting on with the job while the iconic Carhartt K87 Pocket T-Shirt, a staple since ’92, now pops in fresh, summer hues of Loden Frost green, Apple Butter and Deep Lagoon blue for men and Lilac Haze and Dried Clay for women. Also in the new summer colours are the Midweight Logo Sleeve Graphic Sweatshirt, with a roomy fit that ensures freedom of movement and for women, the Logo Sleeve Graphic Sweatshirt is made of a soft, warm, stretchy fabric with the Carhartt ′C′ printed on the chest, jersey lined to stay cosy all day long.

Technologies

Carhartt’s range goes beyond aesthetic appeal however, incorporating innovative material technologies that cater to the practical needs of electricians as the weather heats up. Carhartt’s Force is ideal for the warmer months. This isn’t a material – it’s a suite of features designed to enhance the performance, durability and comfort of workwear no matter how high the mercury rises. It incorporates Stainbreaker Technology for easy stain release, FastDry for moisture wicking, to keep the wearer cool and dry all day and has anti-microbial properties to fend off odours, maintaining freshness after long hours of work.

Rugged Flex technology gives extra stretch where it’s needed so the wearer can easily kneel, bend, crouch and reach. Even when working in cramped, hot spaces like lofts or under sinks, these clothes stay comfortable to move in. And let’s not forget the inevitable summer showers. Carhartt’s got it covered with its Rain Defender and Storm Defender technologies. Rain Defender offers a water repellent coating that keeps light rain at bay – water simply beads up and rolls off. For more severe conditions, Storm Defender comes into play with its waterproof yet breathable fabric, ensuring rain is kept out while allowing body heat to dissipate. The Storm Defender jackets combine lightness and durability, featuring waterproof seams for full protection.

Carhartt’s durable apparel is designed for longevity, but should your gear suffer from the occasional snag or mishap, there’s no need to discard your favourite pieces. The company offers free, easy-to-use repair kits which help extend the life of your Carhartt items right at home. Quick-fix iron-on patches can mend pants, bibs and jackets in no time, and replacing buttons or mending a zipper takes minutes.

Point of Sale

The key to showing customers what a range offers often comes down to good point of Sale (POS) materials. In a market where standing apart is key, expertly crafted POS displays, signs and banners are vital tools for capturing customer interest and cultivating brand recognition. These elements spotlight promotions and special products, directly steering consumer buying behaviour and bolstering sales. Carhartt engages with merchants to gain insights into your specific market and clientele, collaborating to fine-tune both product presentation and sales strategy. Carhartt’s Visual Merchandising Team breathes life into the retail space, meticulously arranging displays in prime locations to maximise visibility.

The power of branding and visual appeal within a retail environment is crucial. Carhartt’s distinctive imagery and core values are immediately recognisable as symbols of quality and resilience. To aid merchant partners in harnessing these elements, Carhartt offers a full suite of resources including an extensive image library and a detailed marketing toolkit. These tools are designed to be easy to use, enabling our partners to create compelling and effective in-store marketing that resonates with their customer base. By doing so, merchants can effortlessly make the brand’s values vividly present throughout their store.

With a vibrant new summer palette and innovative technologies, Carhartt offers workwear that stands up to the task, and the elements, with ease. Paired with strong POS materials and marketing support, merchants will be equipped to convey the essence of the brand, build customer relationships and boost sales growth.

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Sturdy, warm, flexible, and built to last, denim is the perfect choice if you’re working out on site – and Carhartt has a great range to choose from.

The relaxed fit, low rise 5-Pocket Tapered Jeans flex with your every move, thanks to the innovative Rugged Flex technology. Practical features include two front pockets, a coin pocket, and two reinforced back pockets.

For the ultimate workhouse, the Heavyweight 5-Pocket Jeans are a straight-leg fit, sit below the waist, and incorporate Rugged Flex technology. Its front pockets include a coin pocket, utility band, and tool pocket. Back pockets are reinforced as well as a hammer loop, placed for accessibility.

The Loose Fit Denim Bib Overall with a straight-leg cut allows for full range of motion and is ideal for good protection and coverage for your clothes. Its multi-compartment pocket with zipper closure, together with two large front pockets, a ruler pocket, and a hammer loop, provides ample space for essential tools.

For cooler days, the relaxed fit Denim Fleece Lined Snap-Front Shirt comes with a Carhartt blanket lining made from 100% polyester printed fleece, two chest pockets with button closures and a pencil opening, as well as two pockets for essential items. This is ideal for those who want something comfortable and roomy enough for layering.

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Sturdy, Safe and with All-day Comfort for Hard Working Feet: Carhartt’s new S3 Belmont Safety Boot

Step boldly onto the construction site with Carhartt’s new addition to its workwear range: the Belmont S3L safety boot (400018) that protects against extreme temperatures, sharp objects and wet conditions, all while keeping your feet comfy from clock-in to clock-out.

These boots have a lightweight aluminium toe cap that’s a shield against up to 200 joules and a removeable energy-absorbing heel in-sock that battles odour and absorbs moisture. A lightweight stability shank nestled between layers of the boot, bolsters underfoot protection, helps keep the boot’s shape, supports your arches and distributes weight evenly to reduce fatigue.

Oil resistant, anti-static and heat resistant to 300°C, these boots also have an anti-penetration compressed textile plate for light weight protection in the sole. Made of water-resistant treated suede leather and textile upper, they are ideal for dry and light rain conditions.

These boots are also great to wear in your down time and Carhartt has designed its safety boots to accommodate the natural swell of feet throughout the day, meaning these boots are roomy for unparalleled comfort. Available in black and Carhartt brown, they are also infused with Carhartt’s Rugged Flex technology for a resilient yet flexible feel, giving you freedom to move where it counts.

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For women in the trades who demand both comfort and adaptability, whether on site or on the move, Carhartt’s Fitted Utility Leggings are the ideal companion.

They all incorporate Carhartt’s advanced Force technology, designed to wick away sweat and accelerate drying.

Carhartt’s Lightweight Leggings are designed to maintain their shape and functionality through rigorous activity and frequent washes. These mid-rise, fitted, skinny leggings boast deep pockets, ensuring your essentials stay secure. They dry quickly, don’t sag and the rugged Flex allows for a full range of motion.

The Midweight Leggings in black, navy, and oyster grey, offer breathability but also superior protection with their thicker design. Sitting securely at the waist, they are reinforced at the knees and have abrasion-resistant pockets. With triple-stitched main seams, the leggings are built to last.

Perfect when the weather is chilly or damp is the Heavyweight Leggings. Ideal for active women, the inner lining of 100% polyester makes these leggings feel cosy and snug. They come with abrasion-resistant pockets at the front, utility pocket, and back. All Carhartt leggings come with Rugged Flex and FastDry technology.

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Carhartt’s new sweatshirt line comprise of lighter colours to cheer up the winter weather.

Starting off, The Midweight Logo Sleeve Graphic Sweatshirt provides a comfortable, roomy fit that doesn’t restrict movement. It is perfect for on-the-job demands or leisure activities. With an attached three-piece hood, stretchable, elastane reinforced rib knit cuffs and waistband, this sweatshirt is available in fog blue and apple butter.

Designed with the Carhartt signature logo printed on the chest, the Logo Graphic Sweatshirt is midweight and provides comfort and enduring durability. Intended for the man in motion, it offers a generous cut for a comfortable fit and comes with an attached three-piece hood, two lower front hand warmer pockets and is available in Loden Frost green.

For those who want a hoodie tailored specifically for women, the Logo Sleeve Graphic Sweatshirt is perfect for active days on site. Available in two key colours, lilac haze and dried clay, this hoodie is made of a soft, warm, stretchy fabric and is jersey lined to keep you cosy all day. The slightly loose fit allows for comfortable layering and ease of movement while the front hand warmer pockets and a hidden phone pocket keep all your essentials close.

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Conquer the cold with Carhartt’s Montana insulated jacket

Don’t let the winter dictate your work schedule. Tackle the winter months with confidence with Carhartt’s Montana Insulated jacket, designed to keep you warm, dry and hard at work no matter what the weather.

Incorporating Rain Defender and Wind Fighter technology, this jacket has a water repellent finish and tames even the harshest of gusts. Made from nylon with a synthetic down insulation and coupled with a lightweight Sherpa fleece lining, the Montana jacket is like a personal portable heater, sealing in the heat where you need it most. The loose fit design allows for maximum movement and flexibility, ensuring that nothing will hold you back.

Practicality is woven into every stitch of this jacket, with two chest pockets with secure flaps and snap closures, a hidden zipper secured pocket, two lower front pockets and a large interior utility pocket that ensures all your essentials are within reach. With an interior storm flap and chin protector, elastic cuffs, a drop-tail, adjustable hem and a three-piece hood with hidden adjustable drawcord, this jacket is a true fortress against the cold.

Available in Black or Oak Brown and featuring the iconic Carhartt label sewn on the pocket, this insulated jacket will keep you warm and dry from dawn till dusk.

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Carhartt has announced a new collaboration with YESSS Electrical in Hastings, marking a major step in expanding its presence in the electrical wholesaler market.

This partnership will see YESSS Electrical’s Hastings branch feature an extensive range of Carhartt’s workwear, including tees, hoodies, body warmers, jackets, overshirts, beanie hats and trucker hats.

This initiative represents another milestone in Carhartt’s strategic engagement with electrical wholesalers, demonstrating the brand’s commitment to providing quality workwear to professionals in the industry. The in-branch display at YESSS Electrical has been meticulously designed to maximise sales, showcasing Carhartt’s dedication to excellence not only in product quality but also in retail presentation.

Nick Poulson, UK Sales Manager at Carhartt, emphasised the collaborative approach that underpins this type of partnership: “We talk to our stockists about their local market, their customer base and how we can work together to optimise the look of the products – and of course, sales. Our Visual Merchandise Team brings the in-store concept alive, and we also carefully analyse the space in the branch to find the optimal position for the displays. This work and attention to detail ensures customer interest and a transformation in what stocking workwear can mean to the bottom line.”

Carhartt’s approach to point-of-sale (POS) support reflects the importance the brand places on its relationships with stockists. In collaboration with electrical wholesalers and other partner stockists, Carhartt designs in-store displays that both highlight its products and match the unique character of each retail space. This tailored approach ensures that the displays are not just visually appealing but also effective in driving sales. By combining Carhartt’s expertise in workwear design and manufacturing with YESSS Electrical’s understanding of the needs of professional electricians, this collaboration meets both the functional and aesthetic needs of its customers, creating a retail experience that benefits both the stockist and the end customer.

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