A look at the latest display solutions to help increase your in-store purchases

VIDEO STARS

With more than 100 years of heritage, Carl Kammerling International (CKI), home to C.K Tools, supplies a wide range of hand tools, tool storage, power tool accessories and lighting to the electrical and industrial trade.

Generating sales in a physical retail environment is crucial to the brand’s success and as a loyal partner to its trade customers, the business prides itself on providing the perfect solution for the end user, working closely with its retail partners to establish a strong bottom line.

Driving brand visibility

The impact an eye-catching display has on customers and their purchasing decisions cannot be underestimated. By installing engaging signage and branded materials at the point of sale such as C.K Tools-branded shelving, counter boxes and display solutions, retailers can reinforce brand recognition amongst customers as well as adding a fresh layout to their retail spaces.

Showcasing product USPs

Consumers increasingly prefer to consume video content rather than read text. POS merchandise which harnesses video content via in-store screens and visual display units (VDUs) provides an excellent opportunity for retailers to showcase new products and their features and benefits, in a format which resonates and offers a different perspective for end-users. As a brand driven by a product ethos of innovation, quality and durability, effective POS which communicates more effectively with an increasingly digital-savvy audience and conveys the unique selling points of C.K Tools’ premium hand tools – gives customers more confidence in their purchasing decisions.

Encouraging impulse purchases

On average, 70 per cent of decisions to purchase are made in-store. C.K Tools’ Fusion promotion, running until 31st May, is designed to capture attention, driving impulse purchases and supporting retailers, through a promotional mix of fresh displays, new ranges and great value deals of up to 65% on the brand’s high-quality range of premium hand tools. C.K Tools’ reward scheme also gives retailers access to promotional materials and POS for a low initial order value, making it the company’s most standout promotion to date and a fantastic opportunity for retailers to drive revenue.

For further information on the terms and conditions of Fusion 2024, click here

The post Point of Sale: How C.K Tools Reinforce Brand Recognition Amongst Customers appeared first on Professional Electricians Wholesaler.

A look at the latest display solutions to help increase your in-store purchases.

BRING THE BRAND ALIVE

The Carhartt heritage is built on tough workwear made for hard working professionals and is well suited to the exacting standards of tradespeople in the UK. Electrical wholesalers are in a good position to bring brands alive for these customers with stunning in-branch point of sale (POS) displays that have a true ‘wow’ factor and are a point of difference for their stores.

POS material remains a powerful marketing tool. Electrical wholesalers operate in a competitive industry where differentiating their offerings is vital. Well designed and strategically placed POS displays, signage and banners can effectively grab the attention of potential customers, creating brand awareness and promoting specific products or promotions. Eye-catching displays can have a significant and positive impact on customers, influencing their purchase decisions and driving sales.

For more than 130 years, the Carhartt brand has been known for its rugged construction, innovative designs, exceptional quality standards, durability and comfort and tradespeople actively seek the workwear out. Point of sale is important to famous brands like Carhartt and the company takes great care to design in store displays with its merchant partners that show off the products at their very best.

Nick Poulson, UK Sales Manager at Carhartt, explained: “As our stockist partners will testify, working with Carhartt does not mean ‘pile them high and sell them cheap’; rather we talk to our stockists about their local market, their customer base and how we can work together to optimise the look of the products – and of course, sales. Our Visual Merchandise Team brings the in-store concept alive and we also carefully analyse the space in the branch to find the optimal position for the displays. This work and attention to detail ensures customer interest and a transformation in what stocking workwear can mean to the bottom line.”

There is little doubt that branding and imagery can provide a huge wow factor in branch. For a brand like Carhartt, imagery and values are extremely important, are consistent around the world and have an instantly recognisable look.

One other thing to remember about selling workwear in branch is that it has a seasonal element to it. Nick Poulson said: “At Carhartt, we have our core, ‘carry over’ products that are perennial favourites with the trade, such as trousers, jackets and hoodies. But there are also two distinct workwear seasons; spring/summer and autumn/winter when new collections are launched. The spring/ summer season includes T-shirts and caps while autumn/ winter gear includes more heavyweight items that protect tradespeople from the cold and the wet.”

Stunning POS material enhances the overall customer experience, making customers’ shopping experience enjoyable and efficient. A positive shopping experience can lead to customer loyalty and increased customer satisfaction, encouraging repeat business and positive word-of-mouth referrals.

For more information on the Carhartt range, click here

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